Maybelline Cool Crush 24HR Color Tattoo Eyeshadow
Maybelline Cool Crush 24HR Color Tattoo Eyeshadow ($5.99 for 0.14 oz.) is a shimmering, bluish-silver with a frosted, metallic finish. It had semi-sheer to semi-opaque color payoff. Because it’s on the sheerer side, it may be better as a base underneath your favorite powder eyeshadows than as a standalone color. The consistency is thinner and has more slip than the permanent range of Color Tattoos. The lasting power on me wasn’t as good as the permanent range; there was some faint creasing after ten hours (no primer). Sephora Sweet Dreams is bluer, powder. Maybelline Icy Mint is bluer, not as cool-toned. Bobbi Brown Iced Blue is slightly bluer. Urban Decay Strip is darker, bluer, and a powder. MAC Water & Ice #1 is more silvered and a powder. MAC Free as Air is darker, bluer. Giorgio Armani #12 is more silver and a powder. Benefit Blue My Mind isn’t as cool-toned. Bobbi Brown Iced Blue is lighter, less blue, and a powder. See comparison swatches here.
Maybelline Seashore Frosts 24HR Color Tattoo Eyeshadow ($5.99 for 0.14 oz.) is a muted, grayish-blue with gold and pink shimmer–it is a very interesting and complex shade. It applies with semi-opaque color in a single layer, and for me, it does best with one layer–more than one, and it just clumps up and becomes uneven. The texture was thin and slippery, so it was easy to apply and blends out best with fingertips. I saw light creasing after ten hours (no primer) with this shade. Clinique Big Blue is a bit darker, not as nuanced. Make Up For Ever #940 isn’t blue, but it has a very similar duochrome/sheen to it (so you could use it layered over a blue for a similar effect). L’Oreal Infinite Sky is bluer, not as muted, no sheen/shimmer like Seashore Frosts. Chanel Destination lacks the golden shimmer/sheen. See comparison swatches here.
I feel like Maybelline should have branded these differently, like they did with the Metals. Maybe Iridescent Color Tattoo or Luminous Color Tattoo, and then gone with a different description of the formula, like “to be used layered with your favorite Color Tattoo” or “for a sheer wash of shimmering color.” They share little in common with the original formula (described as “longest-lasting,” “super-saturated color, “vibrant color that does not fade”), but the shades I’ve tried from the latest limited edition set have all been similar in texture, payoff, and wear.