Friday, May 8th, 2009

Maybelline will launch Define-A-Lash Pulse Perfection Mascara in July. It is a battery-operated vibrating mascara, designed to deliver 7,000 vibrations per minute with each battery to last for a minimum of 130 days. (I wonder if that’s 130 days without stopping, or 130 of “typical” use.) It will be priced at $14.95 at mass retailers in July, but a special sneak preview on May 18th will enable interested buyers to purchase early for that day only. You can visit maybelline.com/pulse for details come May 18th.

Source

Friday, April 17th, 2009

Prescriptives’ Motor-Eyes Instant Action Mascara ($32.00) is designed to increase volume, blacken lashes, and lift and curl all with a vibrating mascara brush. The brush is supposed to keep the mascara moving and “work synergistically” with your lashes.

The mascara formula itself doesn’t smudge or flake, and I do like the richness in the black color. It does, surprisingly, lift my lashes a bit and make them look curled without me actually having to use an eyelash curler. I also felt like I got quite a bit of length added my stubby lashes. While Prescriptives does say this is a clump-free formula, I did find that some clumping occurred for me.

The vibrating brush is a little noisy, but it sounds more intimidating than it actually is. I hardly feel the vibration at all, which is a huge plus, because the little vibrations usually tickle my lashes, ha! One thing I dislike about the vibrating feature is there’s no way to turn it off. As soon as you unscrew the wand from the tube, it starts to vibrate. It doesn’t turn off until you screw it back in. This is the same problem I had with Estee Lauder’s Turbo Lash Mascara, too. I would say this formula beats out Estee Lauder’s though; but they do feel very similar (not surprising since they’re owned by the same company).

Lancome’s Oscillation formula still beats out Prescriptives’ for me, and I like that I can turn on/off the oscillating part of the mascara. To be honest, $32 for a vibrating mascara is steeper than I’d pay. I’d rather go with a tried and true formula (e.g. Chanel Exceptionnel) for that price.

See it in action! Continue reading →

Thursday, March 12th, 2009

The Best Mascaras for Natural Looking Lashes

Maybelline Full ‘n Soft ($7.00) is one of my favorite drugstore mascaras, and I used it for years before switching to MAC Plushlash. It’s consistent and pretty. You get exactly what it says — full, soft-looking lashes. I’d say this is on the far end of natural, just before it gets dramatic.

Clinique Long Pretty ($14.00) gives your lashes a subtle, natural lift and adds a little more black to your natural lash color. You can see it in action here.

Bobbi Brown Everything ($22.00) is perfect for everyday. In some ways, it epitomizes what you’d want in a very downplayed, natural mascara. It’s a soft black that doesn’t clump nor does it length/thicken your lashes much. It’s going to give you a slightly fuller lash, but it’s really just adding more color to your lashes.

To learn more about or purchase these mascaras, check out Drugstore.com, Nordstrom.com, Prescriptives, and Sephora.com.

Don’t forget to check out our posts on: Best Mascaras — Thickening and Lengthening and Best Mascaras — Colored Mascaras.

Wednesday, March 11th, 2009

The Best Mascaras for Colored Lashes

Benefit BADgal Plum ($19.00) will help warm up eyes! You can see me using it here. I definitely prefer plum over brown for more natural-looking lashes, too! BADgal is a reliable mascara formula that gives some length, average thickening, but it doesn’t clump up easily (which is always a huge plus in my book).

Urban Decay Big Fatty ($17.00) is available in several different shades–from Electric Blue to Purple Haze. Use colored mascaras to help bring out different colors in your eyes. Big Fatty has a larger-sized brush, so for those of you who aren’t used to it, you may find it a little difficult to adjust to at first. However, I’ve found UD’s colored mascaras to work better than the average one, so it’s worth trying out.

Laura Gellar Line & Define ($20.00) is more than a mascara, actually, with one side meant to line and the other side is a mascara wand. There are five shades available, with New Navy being my personal top pick as it really makes your eyes appear whiter.

Givenchy Eye Fly Lash Extender ($24.00) comes in a gorgeous indigo blue called Fly in Blue, as well as a fun violet shade called Fly in Violet. It’s a little on the pricey side, but it gets the job done well. I particularly like the lengthening it gives me.

YSL Everlong ($26.50) comes in lots of fun colors, and the brush is really spectacular. There are just so many bristles on this baby that it really helps coat every lash.

To learn more about or purchase these mascaras, check out Drugstore.com, Nordstrom.com, Prescriptives, and Sephora.com.

Don’t forget to check out our post on: Best Mascaras — Thickening and Lengthening.

What are your favorite colored mascaras?

Tuesday, March 10th, 2009

The Best Mascaras for Thick, Dramatic Lashes

MAC Plushlash ($11.00) is my all-time favorite mascara. It’s exactly what it says: plush. I always get ultra black, thick lashes with this mascara. No matter how many mascaras I try, I always end up coming back to Plushlash. I think, ultimately, I might make the switch to Chanel Exceptionnel if it weren’t so pricey (and not 2.5x better than Plushlash). MAC’s Zoomlash is another good one, though I feel it’s a little more prone to clump, though it has the super black color I love.

Givenchy Phenomen’Eyes ($28.00) is one of those new-fangled mascaras, because it has a crazy mascara “wand” which looks more like a spiky ball. This works best without a primer, as when I used it with MAC’s Prep + Prime, I found it smudged.

Dior DiorShow Iconic ($27.00) beats out the original DiorShow for me, because Iconic doesn’t smudge or flake like DiorShow (the original) did for me. DiorShow is a classic mascara, known for its dramatic lengthening, thickening, and ultra rich pigmentation of black.

Lancome Oscillation ($34.00) is a moving mascara. Oscillation doesn’t come cheap, but it really does work well to give you long lashes without clumping them up. It does take several applications to get the hang of it, and you’ll have to figure out what technique works best for you. You can read my full review if you please.

Chanel Exceptionnel ($28.00) is a deliciously luxe formula that gives you incredibly dark, lush lashes with insane length. You can read my review and see how it looks!

CoverGirl Lash Exact ($8.00) is a mascara that really proved drugstore mascaras often are better than high end products. Good level of color richness in the black, plus lengthening and thickening to make your lashes that much more enviable. If you need more volume, check out Volume Exact. (Oh, and I’ve heard good things about LashBlast, though I haven’t personally tried it.)

To learn more about or purchase these mascaras, check out Drugstore.com, Nordstrom.com, Prescriptives, and Sephora.com.

What are your favorite mascaras for thick, dramatic lashes?