Wednesday, September 2nd, 2009

CoverGirl LashBlast Length Goes Long

CoverGirl LashBlast Length Mascara ($7.49) is the newest mascara launch from CoverGirl. With the popularity of LashBlast solidified, CoverGirl’s LashBlast Length is a lengthening mascara. CoverGirl touts that it makes lashes “80% longer looking vs. your bare lashes” (on average).

LashBlast Length indeed delivers–and does it well–when it comes to lengthening lashes. I felt like my lashes were significantly lengthened with just three quick coats of mascara. I saw instant lengthening and darkening of my natural lashes. I wouldn’t say it added any thickness/volume to my lashes, though (which, sadly, I definitely need!), but this is one of the better mascaras I’ve tried in terms of lengthening prowess. The mascara also stays true to the advertising: it does not smudge or flake during the day.

In fact, it did such a great job at lengthening my natural lashes that when I tried a few other mascaras during the week, I felt like they gave me rather stumpy lashes! The length might be so much more dramatic than the average mascara that I just might not worry so much about a mascara that lengthens, thickens, and volumizes all at once. My only issue is you really should stick to two or three coats, and don’t try to make your lashes look thicker with this mascara — you’ll only end up in Clump City with nowhere to turn!

The packaging is much slimmer compared to the original LastBlast (huge plus!) and the brush is easy to use. It has a plastic (I do believe, it certainly looks so) applicator that grabs onto lashes well–I didn’t feel like it left too many lashes behind. The brush itself is fairly long and very thin/narrow. Those with smaller eyes may find it a bit unwieldy, though I didn’t personally experience any trouble using the wand (I’d say I have medium-sized to small-sized eyes).

LashBlast Length officially launches and debuts in mass retailers around the nation in September, but limited quantities are available for early purchasing at select retailers online (Amazon, CVS, Drugstore.com, and Walgreens).

  • Product: 8/10
  • Value: 9/10
  • Ease of Use: 8/10
  • Packaging: 7/10
  • Overall: 8/10

Recommendation: At just over $7 a pop, it’s a good, budget-friendly option for the mascara maven looking for long, wondrous lashes. Those on a hunt for a thickening/volumizing mascara might want to look elsewhere.

Availability: Drugstore.com, Amazon.com

See more images and comparison photosContinue reading →

Friday, April 17th, 2009

Prescriptives’ Motor-Eyes Instant Action Mascara ($32.00) is designed to increase volume, blacken lashes, and lift and curl all with a vibrating mascara brush. The brush is supposed to keep the mascara moving and “work synergistically” with your lashes.

The mascara formula itself doesn’t smudge or flake, and I do like the richness in the black color. It does, surprisingly, lift my lashes a bit and make them look curled without me actually having to use an eyelash curler. I also felt like I got quite a bit of length added my stubby lashes. While Prescriptives does say this is a clump-free formula, I did find that some clumping occurred for me.

The vibrating brush is a little noisy, but it sounds more intimidating than it actually is. I hardly feel the vibration at all, which is a huge plus, because the little vibrations usually tickle my lashes, ha! One thing I dislike about the vibrating feature is there’s no way to turn it off. As soon as you unscrew the wand from the tube, it starts to vibrate. It doesn’t turn off until you screw it back in. This is the same problem I had with Estee Lauder’s Turbo Lash Mascara, too. I would say this formula beats out Estee Lauder’s though; but they do feel very similar (not surprising since they’re owned by the same company).

Lancome’s Oscillation formula still beats out Prescriptives’ for me, and I like that I can turn on/off the oscillating part of the mascara. To be honest, $32 for a vibrating mascara is steeper than I’d pay. I’d rather go with a tried and true formula (e.g. Chanel Exceptionnel) for that price.

See it in action! Continue reading →

Wednesday, July 30th, 2008

Several weeks ago, I told you all about the upcoming trend of movin’ mascaras from Estee Lauder’s TurboLash to Lancome’s Oscillation. So in that spirit, while Lancome’s isn’t officially due out until winter, you can get it for one day only — tomorrow, July 31st, at the following locations…

  • Online: www.lancome-usa.com, and www.sephora.com
  • Atlanta: Macy’s at the Lenox Square Mall
  • Brea: The Lancome Boutique at the Brea Mall
  • Costa Mesa: Nordstrom at South Coast Plaza
  • Chicago: Macy’s on State Street and Bon-Ton at the Yorktown Mall
  • Dallas: Dillard’s and the Lancome Boutique at NorthPark Center
  • Houston: Neiman Marcus at the Galleria
  • Miami: Macy’s at the Dadeland Mall
  • Manhattan: Bergdorf Goodman, Bloomingdale’s 59th Street, Lord & Taylor, Macy’s Herald Square and the Lancome boutique on Columbus Avenue
  • San Francisco: Macy’s Union Square
  • Santa Clara: The Lancome Boutique at the Valley Fair Mall
  • Short Hills: The Lancome Boutique at the Short Hills Mall

Are you intrigued by this mascara? Will you run out to get yours?

I think I might pick one up, since the Lancome Boutique is right across the way from MAC (where I’mfinally getting my Starflash/Lustretwins stuff!).

Friday, June 13th, 2008

What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)

Estee Lauder TurboLash Mascara

The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.

“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.

“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD

But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!

Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.

Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.

Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD

Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?