Friday, February 11th, 2011

Mara Hoffman @ NYFW Fall/Winter 2011
Mara Hoffman @ NYFW Fall/Winter 2011

Mara Hoffman @ NYFW Fall/Winter 2011

MAKE UP FOR EVER ALLIANCE artist, Lottie (www.makeupforever-alliance.com), served as key make up artist for the Mara Hoffman Fall/Winter 2011 fashion show during Mercedes-Benz Fashion Week. Lottie drew her inspiration from the beauty of the Middle Eastern woman, embracing sun-kissed skin and deep smoky eyes.

Makeup How-to

  • Complexion & Cheeks: Lottie gave the skin a sun-tanned glow with MAKE UP FOR EVER HD Invisible Cover Foundation that was one shade darker than each models’ actual skin tone. She then warmed up the complexion even more using MAKE UP FOR EVER Mat Bronze and MAKE UP FOR EVER Sculpting Kit all over the face and cheeks.
  • Eyes: To achieve dark smoky eyes, Lottie applied MAKE UP FOR EVER Aqua Black to the upper and lower lash lines, and added drama to the lashes using MAKE UP FOR EVER Smoky Lash. The key to this look was a full brow, so Lottie used MAKE UP FOR EVER Waterproof Eyebrow Corrector and combed it through the brows with a disposable mascara wand to add thickness.
  • Lips: Lottie applied MAKE UP FOR EVER Camouflage Concealer Palette #4 to the lips for a sun-stained, neutral pout.

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Friday, September 10th, 2010


Make Up For Ever @ Mara Hoffman S/S 2011

Make Up For Ever Alliance artist, Lottie, served as key make up artist for the Mara Hoffman Spring/Summer 2011 fashion show during Mercedes-Benz Fashion Week. Lottie created a fresh, “cool girl” look for the models, focusing on dewy skin, groomed brows and natural lips. The focal point of the look was “lived in” eyeliner which was smoked out on the bottom lash line to create intensity.

Makeup How-to

Complexion & Cheeks: Lottie first applied Make Up For Ever HD Invisible Cover Foundation for a flawless complexion, and then applied Make Up For Ever Pan Cake #3 on top to give the skin a soft, dewy glow. To add a contour to the cheeks, Lottie used Make Up For Ever Sculpting Kit #10 and #20 for definition, and finished with Make Up For Ever Sculpting Blush #20 for a pop of color.

Eyes: Make Up For Ever Pearly Waterproof Eye Shadow Pencil #13 was used all over the eye for highlighting the lid and crease. The inside of the bottom lash line was rimmed with Make Up For Ever Aqua Black. Then the outer bottom lashes were lined with Make Up For Ever Khol Pencil #1 which was smoked out for a smudgy intensity. A thick coat of Make Up For Ever Smoky Lash completed the eyes, and lastly, Make Up For Ever Eyebrow Pencil was used to fill in the brows for a well-groomed yet natural look.

Lips: The lips were kept natural with just one coat of Make Up For Ever Moisturizing Lip Balm.

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