It looked a bit pale and pastel when swatched, but it should flatter a wider range of skin tones once it is applied, because it’s not fully opaque and lets the natural lip color shine through, which will, inevitably, alter the way the color looks based on your natural lip color. This formula is supposed to be extremely hydrating (purportedly “for eight hours after application”). The color applies with quite a bit of pigmentation, but there’s that soft, slightly transparent-nature of this type of finish that makes it less heavy. Although, the press release says the formula “provides translucent shine with sheer yet radiant color,” and this applies rather opaque.
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