Make Up For Ever Eye Prime
New Primer on the Block
Make Up For Ever Eye Prime ($22.00 for 0.18 oz.) is described as a “light nude” primer that “reinforces eyeshadow hold and intensifies its color.” It’s supposed to help your eyeshadows look more true-to-color and prevent them from creasing and fading. While it appears to be a pale beige if you swatch it on your skin, once blended onto the skin as a thin layer, it’s invisible against my skin tone. I would only imagine seeing the slightest lightness on darker complexions, because it pretty much blends to an invisible layer of product. For the purpose of this review, I used “pigmentation” as the metric to measure whether the primer made colors look true-to-pan or not.
As a result, this formula is most comparable to popular primers Urban Decay Primer Potion and Too Faced Shadow Insurance. Both have a similar consistency and look. The differences are negligible, and I don’t think most would notice unless you were really looking for them. Make Up For Ever Eye Prime seems a little wetter and more emollient in a way, as it slides across even dry areas well without emphasizing them. It helps lids look smoother, and it does prevent eyeshadow from creasing and fading. I tested some eyeshadows that typically crease and fade if worn alone over this, and I saw improved wear–none of the creasing/fading that would have occurred had I applied them over my bare lids. I don’t think it necessarily amped up my eyeshadow, but it didn’t subdue it, either, which some primers can do, depending on their coloring.
You might know this already, but Urban Decay’s Original Primer Potion creases on me after six hours or so–sometimes it holds up better, sometimes it doesn’t. Too Faced I haven’t had problems with, and I can use other shades of Urban Decay’s (like Eden). I would also say it compares favorably with NARS Smudgeproof, which looks white when swatched and goes on invisible once blended out. NARS has a slightly more velvety feel after it dries down.
Make Up For Ever’s is the most expensive of the bunch at $122/oz. Urban Decay is $54/oz., Too Faced is $51/oz., and NARS is $92/oz. Both Make Up For Ever and NARS come in an opaque tube with a doe-foot applicator, while Urban Decay and Too Faced come in squeeze-tubes.