Viva Glam is an absolutely amazing campaign. Period. It doesn’t matter if you love or hate MAC, it’s an incredible campaign that truly cares about its cause. The entire selling price of every Viva Glam Lipstick/Lipglass goes towards MAC’s Aids Fund. Every penny. That’s not proceeds, that’s not a portion of–that’s 100%. To date, MAC Aids Fund has raised over $150 million for the cause.
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