Wednesday, February 10th, 2010

MAC From Our Lips Collection - Featuring Lady Gaga & Cyndi Lauper

MAC From Our Lips Collection – Lady Gaga & Cyndi Lauper for Viva Glam – Swatches & Product Photos

Viva Glam is an absolutely amazing campaign. Period. It doesn’t matter if you love or hate MAC, it’s an incredible campaign that truly cares about its cause. The entire selling price of every Viva Glam Lipstick/Lipglass goes towards MAC’s Aids Fund. Every penny. That’s not proceeds, that’s not a portion of–that’s 100%. To date, MAC Aids Fund has raised over $150 million for the cause.

  • Viva Glam Cyndi is a muted coral-red with a glossy finish and goes on semi-opaque. You get a good amount of color out of this, despite it being a lustre finish.  It reminds me of some limited edition shades, but nothing quite with the same finish/look.
  • Viva Glam Gaga is a slightly cool-toned, bubblegum pink with a glossy finish and also applies semi-opaque. Again, despite its lustre finish, there’s a good amount of color pigmentation. While Cyndi didn’t seem immediately dupe-able, Gaga is similar to shades like Snob. (Though, if you’re going to buy one, why not go Viva Glam so you can donate $14 towards MAF?)

MAC did a standout job with the two latest, limited-edition launches of Viva Glam. The packaging is thoughtful and classy but still fun. Each Viva Glam Cyndi/Gaga Lipstick is housed in traditional black cardboard packaging, but each celebrity’s signature is embossed in metallic red, sprawled across one side of the packaging. The lipstick is the traditional Viva Glam black bullet with a metallic red ring around the center, but uncap the lipstick, and each lipstick also has the celebrity’s signature printed in black inside. I just think this attention to detail is particularly exceptional. Well-done, MAC!

Read all about how MAC AIDS Fund works and what $14 can do at www.macaidsfund.org.

See more photos & swatches! Continue reading →