MAC To the Beach Collection — Official Information & Photos

MAC To the Beach Collection

MAC To the Beach Collection — Official Information & Photos

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap d’Antibes to West Palm Beach… all around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave lip pencil and high-light powder in coral shades, nail lacquer – a scorcher! – eye shadow, kohl, and powder blush to get away from it all effortlessly. Sand-dabs, seashells, the magic of marine life decorating packaging in the most soothing, sultry shades of summertime. Close your eyes, and go to the beach!

What’s on your wish list?  What are you most excited for?

See full details and photos! Continue reading “MAC To the Beach Collection — Official Information & Photos”

MAC to the Beach Sneak Peek…

I might not be able to give you a true-and-blue sneak peek, but here’s a faux peek instead. MAC’s To the Beach Collection includes several repromoted/permanent shades, and since I do own a few of those, here are photos and swatches of those products. Just to be clear, none of the products shown are in the limited edition packaging of the actual collection. I don’t own Golden Bronzer or Rosemary & Thyme Eyeliner, but both of these are also permanent shades.

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MAC To the Beach Collection

MAC To the Beach Collection for Summer 2010 + Photos

CHECK OUT SWATCHES, PHOTOS, & IN-DEPTH REVIEWS HERE!! :)

MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery! Continue reading “MAC To the Beach Collection for Summer 2010 + Photos”

Upcoming MAC Collections: Summer 2010

Upcoming MAC Collections: Summer 2010

Don’t let MAC overwhelm you! Here’s what you can expect over the next few months from MAC.  It seems like a lot, but I swear it feels much lighter than last year.

In April, MAC will launch Prep for Colour and Pret-a-Papier as well as repromote Mineralize Eye ShadowsPrep for Colour is a collection centered around prepping and priming products with three new eyeshadows and lipglass in terms of colour.   Pret-a-Papier is a full color collection featuring a few repromotes in the launch, but there is one new paint pot (Coral Crepe), as well as a theme of neutrals, corals, and peaches within the collection.  This is the bigger launch for April.

In May, we’ll see the release of Superglass, Chromagraphic Pencils, Nudes, Opulash, and To the Beach.  However, keep in mind that Chromagraphic Pencils and Nudes are only releasing at PRO stores, which means you cannot find these products at counters or freestanding stores.  From my understanding, these PRO only products are permanent, though!  Superglass is a medium coverage, ultra glittery gloss–think Dazzleglass but on steroids.  Opulash is short and sweet featuring a new mascara only available in one shade (black), and if you’re near a Nordstrom, you can grab it on April 22nd.  To the Beach is the biggest launch of May, and I’d go as far as to say it’s the biggest launch of summer, with aqua-green packaging.  It’s a full color collection, and I know a few of you have been saving up for this already!

In June, MAC leaves us feeling pretty empty or else they’re being kind and giving you some time to recover.  Right now, June only shows a roll out of pigments to counters and additional shades to freestanding stores.  Counters do not normally carry pigments, but they will in June.  There are also some previously PRO-only shades that will be available at both counters/freestanding locations.  Keep in mind that some of them may not be eye-safe, so ask before you purchase…

In July, there’s really only three collections to fret over:  In the Groove, Alice + Olivia, and Digi-Pops/Look in a Box aka Nordstrom’s Anniversary Collection.  In the Groove is a full color collection, so there is plenty to choose from here so budget accordingly!  Alice + Olivia is a short and sweet collection with only nine products (but no repromotes!)–three new dazzleglass cremes, three new pigments (!), and three new nail lacquers.  Digi-Pops has three parts, but they’re all part of Nordstrom’s Anniversary Collection, along with Look in a Box.  Those with freestanding stores will find iPalette pretty dull, as it is merely a selection of permanent pan eyeshadows for customers to build their own palettes.

I know it seems heavy, but these are really the main collections: Pret-a-Papier (April 22nd), To the Beach (May 27th), In the Groove (July 8th), and Alice + Olivia (July 8th).  Digi-Pops will roll out new Dazzle lipsticks (supposedly to be released later on to freestanding stores, but I have no confirmation yet), while the rest of Digi-Pops is standard anniversary fare or primarily repromotes/permanent shades, so it’s not as big as you think.  (Oh, and skip the brush sets… buy one or two full-size MAC brushes instead of a set.)

What collection(s) are you looking forward to the most?