Monday, October 13th, 2008

M.A.C has always used minerals in its make-up products but the introduction of Mineralize called for the development of special formulations and innovative techniques, said Nick Gavrelis, the company’s vice president director of global product development.

“These new methods have allowed us to create baked, loose and fluid MIneralize products.

“The formulas in the baked products (Mineralize Skinfinish, Mineralize Skinfinish Natural, Mineralize Blush, Mineralize Eye Shadow), for instance, are free of traditional binders found in pressed powders.

“They’re baked for 24 hours on terracotta tiles and the result is super skin adhesion, pure colour, luminous dimension and a luxurious light finish.”

Learn more about the MAC’s partnership with Clavis Cosmetics to create their baked mineral products by reading the full article.

Visit here to see a quick video clip on the mineral making process!