Sunday, December 20th, 2009

MAC Mineralize Foundation SPF 15 for Spring 2010

U.S. Launch: February 4th, 2010
International Launch: February 2010

The world is made of precious minerals, the foundation for all living things…. Mineralize Foundation SPF 15 is the synthesis of earthly essential elements, in the form of a rich, luxurious solid cream compact with a liquid mineral infusion.

This uniquely textured foundation delivers ultimate hydration while revitalizing the look of dull and dry areas. Medium buildable, smooth even coverage and a feather-cloud comfortable silky feel with a natural finish. Add the essential 130 Short Duo Fibre Brush and SPF 15 for skin perfection with protection.

Mineralize Foundation SPF 15 ($32.00 U.S. / $38.00 CDN)

  • NC15, NC20, NC25, NC30, NC35, NC37, NC40, NC42, NC44, NC45, NC50, NC55
  • NW15, NW20, NW25, NW30, NW35, NW40, NW43, NW45, NW47, NW50, NW55

Brush ($38.00 U.S. / $45.50 CDN)

  • 130 Short Duo Fibre A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions, and various powder products. (Permanent)

Minerals are the foundation for all living things. The human body is made of approximately 60% water and skin is approximately 70% water. By fusing minerals and water, Mineralize SPF 15 Foundation is the synthesis of earthly essential elements in the form of a rich, luxurious solid cream compact with a liquid mineral infusion. This uniquely textured, medium buildable, foundation delivers immediate hydration while revitalizing the look of dull and dry skin. Used backstage during the Spring/Summer 2010 fashion shows of; BCBG, Carolina Herrera and Baby Phat, it is both a makeup artists dream and a real woman’s skin saving grace.

Mineralize SPF 15 Foundation features an innovative gel based system that provides extreme comfort and creaminess in application, making this formula appealing to all skins but especially normal to dry. The gel fuses the formula’s high water content (30.5%) with the polymers and coated pigments for the ultimate in silky smooth, yet long wearing (up to 8 hours), colour payoff. Because of the immediate moisturization benefits, Mineralize SPF 15 Foundation also helps to immediately reduce the appearance of pores and provides skin with a non-sticky, cooling break.

Additionally, a blend of lightweight oils creates a creamy, comfortable feeling on the skin. The innovative wax-free structure helps moisturize skin, while light diffusing optics help minimize the visibility of pores and imperfections for a flawless looking complexion

Natural Ingredients Equal Flawless Skin

  • A special blend of 77 minerals that have been bio-fermented into a yeast extract and our Multimineral Complex IV, a water-based solution of Potassium,Magnesium, Sodium and Zinc, work together to help nurture skin
  • Beta Vulgaris (Beet) Root Extract, Haberlea Rhodopensis Leaf Extract, and Faex (Yeast) Extract help moisturize and give skin a more radiant, re-energized look
  • Silicone Crosspolymer and a combination of lightweight, luminous oils provides a smooth even finish that is soft and silky to touch
  • Mineralize SPF 15 Foundation’s mineral rich formula also provides UVB, SPF 15 protection and is non-acnegenic, dermatologist Tested and fragrance free.

TO USE: Apply to face or area where coverage is desired directly from the compact using a sponge or foundation brush. Blend with fingers, sponge or brush.

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