MAC Cosmetics for Rodarte Collection for Fall 2010
U.S. Date: September 15th, 2010 @ Select Partner Locations & MAC Stores Only
International Date: TBA
Please ensure you’ve also read MAC & Rodarte’s follow-up responses further detailing their actions, including changing product names and MAC’s commitment to donate $100,000 to benefit the women of Juarez. We have opened a second post on this topic for our readers to discuss on.
STATEMENT FROM M·A·C COSMETICS ON THE M·A·C RODARTE COLLECTION
We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.
STATEMENT FROM RODARTE ON THE M·A·C RODARTE COLLECTION
We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.
Temptalia has reached out to MAC for comment on the collaboration with Rodarte, and if and when we receive more information, we will be certain to share with you. We received official statements from MAC and Rodarte @ 11AM (pst), which we share below:
STATEMENT FROM M·A·C COSMETICS ON THE M·A·C RODARTE COLLECTION
We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.
STATEMENT FROM RODARTE ON THE M·A·C AND RODARTE COLLECTION
Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.
