Wednesday, December 15th, 2010

MAC False Lashes Mascara for Holiday 2010/Winter 2011

U.S. Launch Date: December 26th, 2010

We’re all evolving – better, braver, more beautiful – every day. So consider the Lash, the durability of design, function, formula, elegance and, of course, the desire to astound: False Lashes debut at M∙A∙C, created to take nature further forward than ever before! The illusion of extensions, made real without anything but a vital new mega-multiplication formula, creating extremities of volume and curl for a dramatic end look, thickening for what we call the “look alive” eye – wide awake, wonderfully well rested, glamorously engorged – applied with the uniquely engineered double-lush brush for the ultimate lash evolution. Nature take note!

False Lashes Mascara ($18.00 U.S. / $21.50 CDN)

False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophthalmologist-tested and safe for contact wearers.

  • False Black Black

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Monday, November 29th, 2010

MAC False Lashes Mascara
MAC False Lashes Mascara

New MAC Mascara:  False Lashes

MAC False Lashes Mascara ($18.00 for 0.28 oz.) is the newest mascara to MAC’s line-up, which will be added to the permanent range in regular black packaging on December 26th. It was, however, released in limited edition Marcel Wanders packaging with the MAC & Marcel Wanders Collection launched on the 24th. The price is the same either way (that was a surprise!), and it is available in just one shade: False Black (black).

From MAC: “False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophthamologist-tested and safe for contact-wearers.”

Mascara is always an interesting product to review, because every description reads like a miracle product, so it can be difficult to determine what exactly what one should (reasonably) expect it to do. False Lashes is a volumizing mascara first, but it should also boast a dramatic result, from thicker, longer, more curled lashes. “Heavy pigment” leads me to expect a very rich black, dense and heavy in its darkness.

False Lashes excels in delivering longer lashes that are sky-high with a natural lift (all images are without aid of an eyelash curler). It’s a solid black mascara, though I didn’t think it was the deepest, darkest black I’ve experienced (Plushlash and Zoomlash seem darker to me). I did not notice a significant increase in volume; the results I achieved were really dominated by the length and curling power of the formula. There is certainly a volume increase from the standpoint of just thicker, longer, generally improved lashes overall, but my lashes do not appear much fuller.

The formula did not clump easily; you really had to wait for it to dry (20-30 seconds drying time) and be on the third or fourth full coat to find yourself is spidery territory. I was easily able to apply two full coats back-to-back without clumping issues. It dries pretty quickly but not too fast–you do have time to work it from base to tip and go back for more if necessary. When it dried, my lashes didn’t feel dried out or crunchy–they were still pretty soft and felt lightweight. After wearing this mascara for a few days in twelve-hour bursts, I did not have any fall out, smudging, or budging. It came off easily with makeup remover, but it lasted all day and never gave me raccoon eyes.

The brush was fairly large, so if you have smaller eyes, it may be a concern, and it may be unwieldy to use on lower lashes in particular.  It looks much like a normal mascara wand, and it has a slightly more tapered tip.

Overall, it’s a nice mascara, but I’m not sure it’ll make it into my regular rotation of mascaras. It does length amazingly, so it may work wonders on those with shorter lashes, and it does give nice lift on its own (and it holds up well throughout the day), too. If you have naturally long lashes, though, I think this may be too much lengthening power to work well for you.  It is a bit pricey for a MAC mascara, though–unlike Haute & Naughty (which was also $18), which had the crazy packaging, I’m not sure why this merits the $18 price tag.

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  • Product: 27/30
  • Value: 7/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: It lengthens lashes quite dramatically with some lift, so for shorter, straighter lashes, it might be a worthwhile mascara.

AVAILABILITY: MAC Cosmetics

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