MAC Bloom On Pro Longwear Eyeshadow
Three Pinks to Think Twice About
This review focuses on three new shades of MAC Pro Longwear Eyeshadows ($21.00 for 0.11 oz.) from the latest launch, Office Hours: Bloom On (light burnt rose), Endless Passion (mid-tone rose), and More Amour (mid-tone red).
Bloom On is a pale rose-beige with neutral undertones and a matte finish. The color applies rather sheer; I had to layer it just so the swatch would show up. It requires a lot of product on the lid, and I had to use it over a primer to boost the impact (or else it wasn’t visible). It was very dusty. MAC Pink Frontier has a stronger yellow undertone and a shimmery finish. MAC Hush is lighter.
Endless Passion is a pinky-mauve with a soft, satiny finish. It had so-so color payoff when layered, but it was on the softer side, so it was prone to disappearing if you made any sweeping motions. It just didn’t sit well on the lid–imagine a “Do Not Disturb” sign hanging off your lid when you wear this. This shade also darkened when it was applied (compared to how it looked in the pan). NARS Douce France is lighter. Wet ‘n’ Wild Bright Idea is more shimmery. MAC Rose is a smidgen lighter and more shimmery.
More Amour is a muted pink-red with a matte finish. This was the most pigmented shade out of all the ones I’ve seen so far. It was also the least powdery, though it still had a fair amount of dustiness. MAC Passionate is a bit brighter. MAC Sushi Flower is quite similar.
Here’s how MAC describes these: “A unique longwearing Eye Shadow with a silky, creamy texture formulated for maximum colour impact. Easily blendable and buildable; lids are visibly smooth no matter how intense the application. Lasts 8 hours.” These should have a great texture, be nicely pigmented and blendable, while wearing for eight hours.
Out of these three shades, More Amour was the only one that was visible after six hours of wear (both over a primer and directly on bare lids); Bloom On and Endless Passion both looked faded after three hours and were missing in action after six hours. These three had the same dusty, powdery texture that makes them difficult to use. When you apply the color, it’s barely there, and when you attempt to layer or build the color up, it disappears very easily. The more you attempt to build the color, the more powdery it looks, which resulted in lids looking kind of dry. More Amour may have been the best out of a bad hand, but it’s still just a so-so eyeshadow. It was somewhat powdery, and it faded substantially after six hours.
To reiterate: when MAC released this formula originally (about a year ago), it was a lovely formula that was nicely pigmented, blendable, and long-wearing (seriously, they lasted 12-hours without a primer). The texture of these doesn’t feel like the ones from last year. They feel like different formulas entirely.