Sunday, August 21st, 2011

MAC Avenue Fluidline
MAC Avenue Fluidline

MAC Me Over: Fluidlines

There are four new and limited edition shades of MAC Fluidline ($15.00 for 0.10 oz.) in this collection. They include: Avenue (charcoal black with gold pearlized pigments), Dark Diversion (darkened plum), Dark Envy (blackened green), and Midnight Blues (blackened blue).

  • Avenue is a dark, black-brown with a hint of gold shimmer. It’s hard to see the shimmer when it’s worn. It’s less intense compared to Blitz & Glitz.
  • Dark Diversion is a reddened burgundy. This is a repromote.  It’s a little redder and deeper compared to Bobbi Brown Violet Ink, but not quite as dark as Bobbi Brown Black Plum.
  • Dark Envy is a teal-tinged green with emerald green and teal micro-shimmer. It’s mostly opaque, but it’s not as solid as Avenue. It’s lighter and not as blackened as Bobbi Brown Ivy Shimmer Ink.
  • Midnight Blues is a dark navy blue with a hint of teal. It has a subtly shimmery finish. It’s a bluer version of Prescriptives Blue Grotto. It is also similar to NARS Kaliste (with a way better formula!). MAC Siahi is similar in that it is that blue-teal feel, but it’s brighter with less of a blackened base.

Fluidline is a long-wearing, smudge-proof gel eyeliner that comes in a glass pot with a black, screw-on lid. I like to use the 208 brush with Fluidlines, because it’s a very thin but firm angle brush. MAC’s Fluidline does a good job of wearing all day without fading, smudging, or budging. It’s definitely one of my favorite gel eyeliners, and I’ve had many for years and none of them have dried out thus far.

MAC Me Over is a 51-piece collection for fall, which will launch in North America on August 25th, 2011 and internationally in September 2011. It will launch online approximately August 23rd but there is no concrete online launch date. All products–unless otherwise noted–are limited edition.

The Glossover

product

MAC Me Over Fluidline Swatches, Photos, Reviews

A
I wish MAC would expand their permanent range of Fluidlines, because over time, it has shrunk quite a bit. I think some of these shades would work well in the permanent range, because they're very classic--dark enough to line with but not so dark it loses the underlying color.

Product

10/10

Pigmentation

9/10

Texture

9.5/10

Longevity

10/10

Application

4/5

Results
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Sunday, December 19th, 2010

MAC Fluidlines
MAC Dark Diversion Fluidline

MAC Stylishly Yours: Dark Diversion Fluidlines

MAC Fluidlines ($15.00 for 0.10 oz.) sees the launch of one new and limited edition shade: Dark Diversion (blackened plum). Blacktrack (flat black) is also be repromoted alongside it.  Fluidlines are gel eyeliners that are best applied with an eyeliner brush (I prefer the 208, because of how thin and precise you can line with it).  They’re creamy and apply opaquely without a lot of product or needing layering.  For me, they last all day long and never budge or smudge.

Please note that I do not own Macroviolet so I can not make a comparison for you.  All I can say is they look similar but Dark Diversion seems browner and a little darker.  Without owning it, I really can’t make a fair assessment of it.

  • Blacktrack is a matte black.  This is a permanent shade.  You can see a review and swatch for it here.
  • Dark Diversion is a darkened burgundy-brown with berry-wine undertones and subtle berry micro-shimmer.  This is a new and limited edition shade.

MAC Stylishly Yours collection is a limited edition launch (official information and photos here) that is set to launch in-stores on December 26th in North America, January 2011 for international MAC locations. The approximate launch date for online is December 24th.

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  • Product: 29/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: It has amazing pigment and a very creamy, smooth texture so it applies beautifully. Nothing not to love here!

AVAILABILITY: MAC Cosmetics on December 26th (U.S. stores), January 2011 (International)

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