Friday, December 19th, 2008

“Hello possums!” Dame Edna Everage is in the house! With her zesty zingers, cutting-edge appearance – lilac hair (which is completely natural), rhinestone-encrusted face furniture, fanciful frocks – frankly; there’s nothing like a Dame!

Dame Edna is the resident muse for our spectacular post-holiday makeup collection, and modestly describes herself as “probably the most popular and gifted woman in the world today: housewife, investigative journalist, social anthropologist, talk-show host, swami, children’s book illustrator, spin doctor, megastar, and Icon.” With packaging as mirthful and minx-like as The Legend herself, the Dame Collection of heavy-on-the-lilac Lipstick/Lipglass, eye shadow, Highlight powder and nail lacquers is in a class by itself! “Follow my beauty regime possums, and you’ll never be cosmetically challenged” – Dame Edna

Get the details! Continue reading →

Monday, November 17th, 2008

“Hello possums!” Dame Edna Everage is in the house! With her zesty zingers, cutting-edge appearance – lilac hair (which is completely natural), rhinestone-encrusten face furniture, fanciful frocks – frankly; there’s nothing like a Dame!

Dame Edna is the resident muse for our spectacular post-holiday makeup collection, and modestly describes herseld as “probably the most popular and gifted woman in the world today: housewife, investigative journalist, social anthropologist, talk-show host, swami, children’s book illustrator, spin doctor, megastar, and icon.”

With packaging as mirthful and minx-like as the Legend herself, the Dame collection of heavy-on-the-lilac lipstick/lipglass, eye Shadow, highlight powder and nail lacquers is in a class by itself!

Follow my beauty regime possums, and you’ll never be cosmetically challenged – Dame Edna

You can get the collection details in our previous post!

See product photos… Continue reading →

Friday, November 14th, 2008

From WWD (Snippets):

To compose the line, Edna holed up in a conference room with James Gager, senior vice president and creative director of MAC Worldwide, and Jennifer Balbier, senior vice president of product development worldwide for MAC, to brainstorm. “I sat with very keen people wearing black and came up with a range of colors, which flatter me — and I’m approaching 60 from the wrong way — as well as women of all ages,” said Edna.

The offbeat pairing is the wacky type of deal that MAC seems to delight in. “For us, Edna represents the counterculture that MAC is steeped in,” said Gager. “This is a partnership that will make people stop and take notice.”

The line’s outer packaging is lavender — to match Dame Edna’s hair — and adorned with glittery red glasses, another Dame Edna trademark. Shade names — such as Coral Polyp and Varicose Violet (“my mother has varicosity, and thus inspired the color,” cracked the comedian) — follow Dame Edna’s outrageousness. And don’t be looking for a matchy-matchy mix. “We’re not afraid to clash with colors — we have nail polishes that have nothing to do with the lip colors we’re doing,” said Balbier. “It’s a wacky, fun mix.” Dame Edna’s loopy signature is embossed on the powders.

Sunday, October 19th, 2008

MAC Cosmetics Dame Edna
Available December 26th, 2008

“Hello possums!” Dame Edna Everage is in the house! With her zesty zingers, over-the-top appearance – lilac hair (which she claims is natural), bedazzled specs, fanciful frocks – there’s nothing like a Dame! The alter ego of brilliantly wicked Aussie comedian, Barrie Humphries, and the resident muse for our post-holiday make up collection, Dame Edna thinks of herself as “probably the most popular and gifted woman in the world today: housewife, investigative journalist, social anthropologist, talk-show host, swami, children’s book illustrator, spin doctor, megastar and icon.” With packaging as mirthful and minx-like as the Legend herself, the Dame Collection of heavy-on-the-lilac Lipstick/Lipglass, Eye Shadow, Highlight Powder and Nail Lacquers is in a class by itself!

Get details… Continue reading →