While I couldn’t quite appreciate the “genius” of MAC’s Gold Fever Andrew & Andrew videos, I can appreciate their video concept for Cult of Cherry.
Today, WWD had an article about the video concept today, and here’s an excerpt explaining it…
“We began with the idea of a woman who lives in a white world and suddenly she feels it is lacking sensuality and wants to break free from its monotony,” Gager said. “She craves color, dimension and flavor, so she goes to the experts to help make over every aspect of her life from beauty, fashion, interior decorating and cooking.”
The model starts out in a plain white room, wearing white from head to toe. By the end of the video, she’s sporting a cherry-bedecked couture Erin Fetherston frock, living in a brown-and-white designer room put together by Miller and eating a cherry pie baked by Ruggiero. All are featured in the video, which will be shown at select MAC counters and online at maccosmetics.com.
“The whole concept James developed worked perfectly with this look: an edible, pleasurable concept,”said Balbier. “The look embodies a girl who is slightly Goth punk, but with a sophisticated edge. She’s both sweet and shocking at the same time.” — WWD
What’s your take?