Monday, April 5th, 2010

Upcoming MAC Collections: Summer 2010

Don’t let MAC overwhelm you! Here’s what you can expect over the next few months from MAC.  It seems like a lot, but I swear it feels much lighter than last year.

In April, MAC will launch Prep for Colour and Pret-a-Papier as well as repromote Mineralize Eye ShadowsPrep for Colour is a collection centered around prepping and priming products with three new eyeshadows and lipglass in terms of colour.   Pret-a-Papier is a full color collection featuring a few repromotes in the launch, but there is one new paint pot (Coral Crepe), as well as a theme of neutrals, corals, and peaches within the collection.  This is the bigger launch for April.

In May, we’ll see the release of Superglass, Chromagraphic Pencils, Nudes, Opulash, and To the Beach.  However, keep in mind that Chromagraphic Pencils and Nudes are only releasing at PRO stores, which means you cannot find these products at counters or freestanding stores.  From my understanding, these PRO only products are permanent, though!  Superglass is a medium coverage, ultra glittery gloss–think Dazzleglass but on steroids.  Opulash is short and sweet featuring a new mascara only available in one shade (black), and if you’re near a Nordstrom, you can grab it on April 22nd.  To the Beach is the biggest launch of May, and I’d go as far as to say it’s the biggest launch of summer, with aqua-green packaging.  It’s a full color collection, and I know a few of you have been saving up for this already!

In June, MAC leaves us feeling pretty empty or else they’re being kind and giving you some time to recover.  Right now, June only shows a roll out of pigments to counters and additional shades to freestanding stores.  Counters do not normally carry pigments, but they will in June.  There are also some previously PRO-only shades that will be available at both counters/freestanding locations.  Keep in mind that some of them may not be eye-safe, so ask before you purchase…

In July, there’s really only three collections to fret over:  In the Groove, Alice + Olivia, and Digi-Pops/Look in a Box aka Nordstrom’s Anniversary Collection.  In the Groove is a full color collection, so there is plenty to choose from here so budget accordingly!  Alice + Olivia is a short and sweet collection with only nine products (but no repromotes!)–three new dazzleglass cremes, three new pigments (!), and three new nail lacquers.  Digi-Pops has three parts, but they’re all part of Nordstrom’s Anniversary Collection, along with Look in a Box.  Those with freestanding stores will find iPalette pretty dull, as it is merely a selection of permanent pan eyeshadows for customers to build their own palettes.

I know it seems heavy, but these are really the main collections: Pret-a-Papier (April 22nd), To the Beach (May 27th), In the Groove (July 8th), and Alice + Olivia (July 8th).  Digi-Pops will roll out new Dazzle lipsticks (supposedly to be released later on to freestanding stores, but I have no confirmation yet), while the rest of Digi-Pops is standard anniversary fare or primarily repromotes/permanent shades, so it’s not as big as you think.  (Oh, and skip the brush sets… buy one or two full-size MAC brushes instead of a set.)

What collection(s) are you looking forward to the most?

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