Wednesday, February 10th, 2010

MAC From Our Lips Collection - Featuring Lady Gaga & Cyndi Lauper

MAC From Our Lips Collection – Lady Gaga & Cyndi Lauper for Viva Glam – Swatches & Product Photos

Viva Glam is an absolutely amazing campaign. Period. It doesn’t matter if you love or hate MAC, it’s an incredible campaign that truly cares about its cause. The entire selling price of every Viva Glam Lipstick/Lipglass goes towards MAC’s Aids Fund. Every penny. That’s not proceeds, that’s not a portion of–that’s 100%. To date, MAC Aids Fund has raised over $150 million for the cause.

  • Viva Glam Cyndi is a muted coral-red with a glossy finish and goes on semi-opaque. You get a good amount of color out of this, despite it being a lustre finish.  It reminds me of some limited edition shades, but nothing quite with the same finish/look.
  • Viva Glam Gaga is a slightly cool-toned, bubblegum pink with a glossy finish and also applies semi-opaque. Again, despite its lustre finish, there’s a good amount of color pigmentation. While Cyndi didn’t seem immediately dupe-able, Gaga is similar to shades like Snob. (Though, if you’re going to buy one, why not go Viva Glam so you can donate $14 towards MAF?)

MAC did a standout job with the two latest, limited-edition launches of Viva Glam. The packaging is thoughtful and classy but still fun. Each Viva Glam Cyndi/Gaga Lipstick is housed in traditional black cardboard packaging, but each celebrity’s signature is embossed in metallic red, sprawled across one side of the packaging. The lipstick is the traditional Viva Glam black bullet with a metallic red ring around the center, but uncap the lipstick, and each lipstick also has the celebrity’s signature printed in black inside. I just think this attention to detail is particularly exceptional. Well-done, MAC!

Read all about how MAC AIDS Fund works and what $14 can do at www.macaidsfund.org.

See more photos & swatches! Continue reading →

Monday, December 21st, 2009

MAC From Our Lips Collection

On February 25th, MAC will launch its newest Viva Glam campaign called, “From Our Lips,” which will feature Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick. Both Lady Gaga and Cyndi Lauper are the newest confirmed faces of MAC’s AIDS Fund.

U.S. Launch Date: March 18th, 2010
International Launch Date: March 2010

Time to wham up the GLAM in VIVA VIVA GLAM !…and celebrate the indestructible idea that ALL girls (and boys) just wanna have fun! It’s a gaga-glamorous look at our abiding passion: The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics.

Established in 1994 to support men, women and children affected by HIV and AIDS globally, VIVA GLAM I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new Lipstick shades introduced as limited life for 12 months on counter. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Viva Glam Cyndi Burnt coral-red colour (Lustre)
  • Viva Glam Gaga Cool blue-pink (Lustre)

Please remember… to respect (not necessarily agree) everyone’s opinions and people in general–even if they’re famous.  Temptalia is a positive space! :)  At the end of the day, Viva Glam is about promoting awareness about HIV/AIDS and celebrities are a great way to draw attention to the cause and encourage people to purchase one of the many shades of Viva Glam lipstick and lipgloss–all of which go towards the MAC AIDS Fund.

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