Tuesday, January 25th, 2011

L'Oreal Voluminous Million Lashes Mascara
L’Oreal Voluminous Million Lashes Mascara

Do you need a million lashes for a million dollar lash look?

L’Oreal Blackest Black (635) Voluminous Million Lashes Mascara ($8.99 for 0.30 fl. oz.) is designed as a volumizing mascara that will make your sparse lil’ lashes go from two to a million with a couple of coats of mascara. Obviously, like all mascaras, the claims are exaggerated, but what we can take out of all the marketing brouhaha is that it should give the illusion of a fuller fringe of lashes.

The good thing about mascara is a picture is worth at least 1,000 words, if not a few more. The wand on Voluminous Million Lashes works brilliantly to define and separate lashes–even after a couple of coats–and no clumping. My lashes look longer and thicker certainly, though increased volume? I’m not entirely sold. It’s there in some capacity, but perhaps not as volumizing as I’d expect from a full-on volumizing mascara.

I wore this for twelve hours, and I have no smudging or flaking issues to report. It also held my curl during the twelve hours I trialed this mascara (on five separate occasions). They added new technology to the tube itself so that when the wand pulls through the opening, it minimizes the amount of excess mascara on the brush/wand, for a cleaner application.  Blackest Black is a nice, inky black, too.

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  • Product: 24/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 5/5

final thoughts: Love the brush and the packaging — could be more volumizing, though it is a nice mascara overall (but I rate based on how well a product performs relative to its claims).

where to buy: drugstore.com

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