Monday, October 26th, 2009


L’Oreal HIP Chrome Eyeliner: Black Shock, Silver Lightning, Gold Charge, Violet Volt

L’Oreal HIP Chrome Eyeliner ($10.00) pencil eyeliners with a chrome detail to them. The formula currently has four shades available:

  • Black Shock is a deep black satin — this one didn’t really read metallic or chrome to me, but it’s such an ultra dark black, I love it and don’t care at all that it isn’t more chrome-d out!
  • Silver Lightning is a shiny bright silver with a definite chrome effect.
  • Gold Charge is a deep gold with a decent amount of brightness to it.
  • Violet Volt is a dark violet purple, almost a jewel-tone purple, with a slight metallic sheen (not quite as strong as Silver Lightning or Gold Charge).

I’m not often impressed by a lot of color products available at mass retailers, but when I am, I get very excited to share with others about my find! These are one of those instances where I was utterly blown away (and am a little annoyed with myself for sitting on these–not testing them, that is–for over two months) by the pigmentation, feel, and quality of the product.

These Chrome Eyeliners are ultra soft when you touch them, and the feel reminds me of an even softer version of Urban Decay’s 24/7 Liners, which I absolutely adore. These are so soft that I’d actually say it’s one of the minor issues with working with these – if you apply these with too much pressure (as is easy to do when swatching, ha!), the product may break a bit. I’m not sure if L’Oreal has a good sharpener for these, but they worked well with my Urban Decay one (which, coincidentally, works best on my 24/7 Liners, too).

The color pigmentation is amazing — very true to color and bright and bold. There’s no sheer color here. They apply easily because they’re so soft and smooth, and they just glide onto the lash line with no fuss. I will say the first time I applied these on my lower lash line and lower waterline, my eyes teared up and watered a fair amount. The liner stayed pretty well in place on the lower lash line and faded after an hour so of watery eyes on the waterline (to be expected).

I layered both Black Shock and Silver Lightning together a few days later, and I didn’t find my eyes teared up at all. I doubt very much that these are waterline tested or labeled safe, so just want to caution those looking for something to use on the waterline. Nonetheless, I found the liners wore well throughout the day and didn’t smudge or migrate on my lower lash line.

Bottom Line: Whether you find these at full price or are able to get a good deal (buy one, get one!), these are worth every penny. (I will say that $10 for an eyeliner at mass is a bit steep for me.) Soft, bold color that lasts for hours and stays put. I was just about to give up on L’Oreal, but these are totally amazing. Now, I’m a bit more eager to see what else L’Oreal releases in the future!

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  • Product: 30/30
  • Value: 8/10
  • Ease of Use: 5/5
  • Packaging: 5/5

Recommendation: For metallic, chrome-a-licious eyeliner, L’Oreal HIP makes a fantastic product to check out next time you’re at the drugstore!

Availability: Drugstore.com

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