I love the intensity of this shade, and it even had a fair amount of darkness even when applied dry. It’s definitely smoother and richer-looking when applied damp/wet, though, but what’s worth noting is that the color will stay that intense even after it dries so long as you use a damp brush to apply the color initially. The texture is soft, smooth, and finely-milled. It’s not dry at all, and it really has that creamy-powdery feel that’s a hallmark of the L’Oreal Infallible/Giorgio Armani Eyes to Kill Intense ranges.
Smoldering Plum wore very well–a solid twelve hours without fading or creasing. The newest released shades seem to have a lot better wear than a couple of the other shades I had tried previously (notably, Perpetual Purple, which was more like a perpetual disappointment).
For a comparison against Giorgio Armani Eyes to Kill Intense, please see this post. As a quick summary, L’Oreal’s colors can be less nuanced/have less depth, and then the wear seems to be a little more inconsistent with L’Oreal (some wearing fantastically, others creasing/fading more rapidly). The way I look at it (assuming you wear primer, because then the wear is usually fine), the more the merrier! There doesn’t seem to be a lot of overlap between the color ranges, though–they’re not putting out dupes so much as different shades in a similar formula.
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