Monday, October 5th, 2009


Animated

L’Oreal HIP Matte Eyeshadow Duos ($9.99) are a more budget-friendly way of obtaining brighter, more pigmented eyeshadows. Each contains two shades of matte eyeshadows with a total weight of 0.08 oz. L’Oreal currently has five different matte eyeshadow duos available: Animated, Dashing, Perky, Poppy, and Striking.

  • Animated contains a chalky grayish-white and a periwinkle blue.
  • Perky contains a medium bright grassy green and a grayish-black.

I don’t love the matte eyeshadow duos. They’re okay–about average–but they’re not stellar. Since they’re matte, I do expect some chalkiness when I swatch, which is always minimized when you’re actually applying them with a brush. Nonetheless, the whitish side of Animated definitely looked and felt chalky and almost garish. I did love the shade of periwinkle blue in Animated, though–not a shade you see often, period. Perky has a lovely shade of green that doesn’t feel chalky or powdery, but the darker grayish-black shade has a lot of drag and just doesn’t have a great texture. So in the end, each duo only has one good shade–the other half is just so-so.

For comparison, a MAC eyeshadow contains 0.05 oz. of product and retails for $14.50 each. You get 0.03 oz. more and pay $9.99 a pop. A lot of mass retailer brands, like L’Oreal HIP, do go on sale on a frequent basis, so when they’re on sale, I’d be more willing to purchase these. At full price, I feel like it’s more than I want to pay for L’Oreal. I do consider the HIP line to be one of the better pigmented eyeshadow lines available at mass. I just wish you could swatch before you bought!

Bottom line: I wouldn’t pay full price ($9.99) for either of these duos, and I’d only really recommend Animated for the periwinkle blue, just because I don’t see that color in a lot of other lines. I love that L’Oreal is bringing matte color to the forefront, and I think the price point is affordable for many, particularly if they’re on sale.

  • Product: 21/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 3/5

Recommendation: If you can catch L’Oreal’s H.I.P. line on sale, they’re worth trying. Paying full price on the other hand…

Availability: Drugstores/Mass Retailers

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