Wednesday, September 2nd, 2009

CoverGirl LashBlast Length Goes Long

CoverGirl LashBlast Length Mascara ($7.49) is the newest mascara launch from CoverGirl. With the popularity of LashBlast solidified, CoverGirl’s LashBlast Length is a lengthening mascara. CoverGirl touts that it makes lashes “80% longer looking vs. your bare lashes” (on average).

LashBlast Length indeed delivers–and does it well–when it comes to lengthening lashes. I felt like my lashes were significantly lengthened with just three quick coats of mascara. I saw instant lengthening and darkening of my natural lashes. I wouldn’t say it added any thickness/volume to my lashes, though (which, sadly, I definitely need!), but this is one of the better mascaras I’ve tried in terms of lengthening prowess. The mascara also stays true to the advertising: it does not smudge or flake during the day.

In fact, it did such a great job at lengthening my natural lashes that when I tried a few other mascaras during the week, I felt like they gave me rather stumpy lashes! The length might be so much more dramatic than the average mascara that I just might not worry so much about a mascara that lengthens, thickens, and volumizes all at once. My only issue is you really should stick to two or three coats, and don’t try to make your lashes look thicker with this mascara — you’ll only end up in Clump City with nowhere to turn!

The packaging is much slimmer compared to the original LastBlast (huge plus!) and the brush is easy to use. It has a plastic (I do believe, it certainly looks so) applicator that grabs onto lashes well–I didn’t feel like it left too many lashes behind. The brush itself is fairly long and very thin/narrow. Those with smaller eyes may find it a bit unwieldy, though I didn’t personally experience any trouble using the wand (I’d say I have medium-sized to small-sized eyes).

LashBlast Length officially launches and debuts in mass retailers around the nation in September, but limited quantities are available for early purchasing at select retailers online (Amazon, CVS, Drugstore.com, and Walgreens).

  • Product: 8/10
  • Value: 9/10
  • Ease of Use: 8/10
  • Packaging: 7/10
  • Overall: 8/10

Recommendation: At just over $7 a pop, it’s a good, budget-friendly option for the mascara maven looking for long, wondrous lashes. Those on a hunt for a thickening/volumizing mascara might want to look elsewhere.

Availability: Drugstore.com, Amazon.com

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