Lady Gaga to Launch Fragrance in Spring 2012

In spring 2012, Lady Gaga will release her first fragrance for women.  She recently signed a long-term licensing deal with Coty Inc.   (via WWD)

Lady Gaga @ 2010 MTV Video Music Awards

Nomination queen of the Awards, Lady Gaga is seen wearing an Alexander McQueen gown with a golden feathered headpiece. Interesting enough, her makeup is incredibly natural–looks like a slightly cut crease, lots of mascara, black liner, and a rather nude lip.

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MAC From Our Lips Collection – Lady Gaga & Cyndi Lauper for Viva Glam – Swatches & Product Photos

Viva Glam is an absolutely amazing campaign. Period. It doesn’t matter if you love or hate MAC, it’s an incredible campaign that truly cares about its cause. The entire selling price of every Viva Glam Lipstick/Lipglass goes towards MAC’s Aids Fund. Every penny. That’s not proceeds, that’s not a portion of–that’s 100%. To date, MAC Aids Fund has raised over $150 million for the cause.

• Viva Glam Cyndi is a muted coral-red with a glossy finish and goes on semi-opaque. You get a good amount of color out of this, despite it being a lustre finish.  It reminds me of some limited edition shades, but nothing quite with the same finish/look.
• Viva Glam Gaga is a slightly cool-toned, bubblegum pink with a glossy finish and also applies semi-opaque. Again, despite its lustre finish, there’s a good amount of color pigmentation. While Cyndi didn’t seem immediately dupe-able, Gaga is similar to shades like Snob. (Though, if you’re going to buy one, why not go Viva Glam so you can donate $14 towards MAF?)

MAC did a standout job with the two latest, limited-edition launches of Viva Glam. The packaging is thoughtful and classy but still fun. Each Viva Glam Cyndi/Gaga Lipstick is housed in traditional black cardboard packaging, but each celebrity’s signature is embossed in metallic red, sprawled across one side of the packaging. The lipstick is the traditional Viva Glam black bullet with a metallic red ring around the center, but uncap the lipstick, and each lipstick also has the celebrity’s signature printed in black inside. I just think this attention to detail is particularly exceptional. Well-done, MAC!

Read all about how MAC AIDS Fund works and what $14 can do at www.macaidsfund.org.

See more photos & swatches!

MAC Viva Glam Cyndi Lipstick

MAC Viva Glam Gaga Lipstick

MAC From Our Lips Collection – Lady Gaga & Cyndi Lauper for Viva Glam

Between us girls….you know you’ve got a sexy voice…use it! Let’s talk about the kind of relationships we want to have, and how to keep it safe, seductive and satisfying. And don’t forget, every cent from the sale of M·A·C VIVA GLAM Lipstick and Lipglass goes toward helping women, men and kids everywhere affected by HIV and AIDS. VIVA GLAM is the main source of funding for The M·A·C AIDS Fund. Our spokes models, makeup artists and entire M·A·C family are fiercely committed to the cause.

Available today… February 10th, 2010 — Go get yours!

Lipstick ($14.00 U.S. / $16.50 CDN)

• Viva Glam Cyndi Light coral red (Lustre)
• Viva Glam Gaga Light blue pink (Lustre)

Makeup Bag (Available February 25th, 2010, North America only) ($25.00 U.S. / $30.00 CDN)

• Viva Glam Cyndi Bag
  
• Viva Glam Gaga Bag
• Viva Glam Bags are only available online and at MAC retail stores (freestanding/PRO) and limited to North America.

“I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that M·A·C has decided to focus on women while I’m a VIVA GLAM Spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!” — Cyndi Lauper, M·A·C VIVA GLAM Spokesperson

“I’ve been familiar with the campaign and have been wearing M·A·C since I was ten years old. To be joining the likes of iconic former VIVA GLAM spokespeople is an honor. My new VIVA GLAM lipstick colour is amazing. It’s very me – a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honor themselves and honor the cause.” — Lady Gaga, M·A·C VIVA GLAM Spokesperson

Since the very early days of the AIDS epidemic, women have been heroes – as advocates, activists, healers, legislators, and program designers. These women have volunteered to join the fight and support people living with the virus, often because they had lost children, parents, friends or lovers to the disease, and because they felt they could make a difference. And they have.

In honor of all the women who are living with the virus and those working to curb its spread, the M·A·C AIDS Fund is pleased to announce $2.5 million in new donations to support efforts waged by women and on behalf of women. From Our Lips energizes women and answers the needs of an important, underserved population with HIV and AIDS.

From Our Lips focuses on global HIV hot spots like South Africa, the Caribbean and the United States’ rural South and Washington, D.C. It supports programs in regions that are confronting the complicated causes of HIV infection in women and girls: Violence, discrimination and unequal access to financial and social resources.

The initiative will encourage donor support and cast a media spotlight on the women who have been powerful heroes: those who help others cope with the illness, and those who are now underdogs in their efforts to fight HIV among themselves.

Check out the Lady Gaga & Cyndi Lauper Q&As…

Q&A WITH LADY GAGA

You used to sing to Cyndi Lauper as a little girl and now she is a big fan of yours. How does it feel to be working with her on the new M·A·C VIVA GLAM campaign?

She has such a beautiful spirit, and the best thing about her is that she’s a really genuine person. She gave me some pointers at the VIVA GLAM shoot. We have so much in common, and we just really enjoy one another. It’s surreal.

M·A·C VIVA GLAM Lipsticks and Lipglasses have raised over 150 million dollars for the M·A·C AIDS Fund to help people living with HIV/AIDS around the world. How do you feel about this?

I’ve been familiar with this campaign since it began, and I’ve always respected M·A·C for what it stands for – ALL AGES, ALL RACES, ALL SEXES. This is more than just makeup. Anything I can do to help raise money for HIV/AIDS awareness – that’s what I’m here for, and I’m very honored to be a part of this. You are very theatrical and creative in your performances and even create your own outfits.

How important is makeup to your performance?

I’ve been wearing M·A·C since I was 10 years old. I see vanity as a form of identity and lifestyle.  M·A·C always has shocking and outrageous VIVA GLAM spokespeople.

How does it feel to join the likes of Boy George, Ru Paul, and Lil Kim?

To be joining the likes of iconic former VIVA GLAM spokespeople is an honor. I can’t believe I’m here. I am truly grateful and excited to do whatever I can for AIDS awareness.

You got your start performing on the club scene, which has a largely gay audience, and a part of the population that is very susceptible to HIV/AIDS. How do you think you can send a message to them about HIV/AIDS prevention or education?

Considering how rooted I am in the gay community and the deep respect I have for them, research and charity work for this cause is very important to me. By being vocal and raising awareness about HIV/AIDS and being as outspoken as possible on this subject we can raise awareness and protect the health of those we love. But it isn’t just the gay community. It’s all communities, and this is an important message to relay to the younger generation.

Women account for almost half of the HIV/AIDS cases around the world. You and Cyndi are both strong, vocal women, and the two of you create one very powerful voice. What would you say to young women today about HIV/AIDS?

Use protection, and be selective and strong about those you love. Your body is sacred, and it’s ok to say no. Make your partners get tested, go together: it will only make your relationship stronger and healthier.

You and Cyndi have seen two very different stages of the AIDS epidemic and the changes in the public’s perception of the disease. In the ’80s people were dying daily and today people with HIV/AIDS are living full lives. As a young person, do you think that today’s youth feel they are not at risk for the disease?

Certainly the public perception is very different now than it was in the ‘80s, because (and this is good news), we have more ways to control the virus today than we did before. However, this is precisely the reason VIVA GLAM is so important: were taking a commercial organization and using its values of strength and identity to raise CURRENT awareness in the EXISTING public sentiments about AIDS.

Tell us about your new VIVA GLAM lipstick/lipglass colour?

My new VIVA GLAM lipstick colour is amazing. It’s a bluish pink, great for everyday. It’s a little bit ‘80s, which is very me. It’s for the everyday woman – anyone can wear it and feel great about themselves and embody what VIVA GLAM is all about. I hope that women buy this lipstick, and honor themselves and honor the cause.

Q&A WITH CYNDI LAUPER

You are a music icon with fans from all over the world. You are a fan of Lady Gaga’s, and she is a big fan of yours. How does it feel to be doing a M·A·C VIVA GLAM campaign together?

I am really looking forward to it. Lady Gaga is the undisputed breakout star of the year, and I have been cheering for her. She’s a very cool and different artist. As far as working together on this campaign, we share a passion for fashion and music and performance. And yes, cosmetics. I think we are going to have a blast.

HIV/AIDS was ravaging the world in the early ’80s, a time when you were becoming one of the most important female singers in history. How did AIDS affect you during that time?

I lost a lot of dear friends to AIDS before we even knew what it was. People are still dying more than twenty years later, and we have to help find a cure.

The M·A·C AIDS Fund has supported numerous GLBT organizations around the world. You have also been a vocal advocate for gay, lesbian, bisexual and transgender equality and cofounded the True Colors Fund. What motivated you to do this?

I’m not a politician. I am just a mom who happens to have the benefit of being famous and can bring attention to something that is wrong and needs to be righted. I think standing up for one another is something that we all have to do. So that we all count. I want my son to live in a country free of bigotry and hatred. That won’t be possible until we all have the same rights – that one segment of our population isn’t given less so therefore can be treated as less, ya know?

What do you hope to bring to the VIVA GLAM campaign?

The VIVA GLAM campaign has always been amazing. I am thrilled to be part of it in 2010.

Tell us about your new VIVA GLAM Lipstick/Lipglass colour?

A really fabulous red…and it’s called Cyndi. How cool is that?

M·A·C VIVA GLAM Lipsticks and Lipglasses have raised over 150 Million dollars for the M·A·C AIDS Fund to help people living with HIV/AIDS around the world. How do you feel about this?

I am very proud to be involved with the M·A·C AIDS Fund, and I am very glad to lend my name and time to help raise money for people living with HIV and AIDS.

Women account for almost half of the HIV/AIDS cases around the world, and your new VIVA GLAM campaign will focus on helping women living with HIV/AIDS. You and Lady Gaga create one very powerful voice. What would you say to young women today about staying safe from HIV/AIDS?

Be smart, be careful, protect yourself, practice safe sex and look out for your sisters to make sure they are doing the same. But there are also huge populations of women in many places like South Africa and in the Congo who are becoming infected through rape. For them, I ask the world to stand up and get involved. They are all sisters, mothers and daughters, and they need our help.

Lady Gaga @ 2010 52nd Grammy Awards

Now that is a dress! I’m curious to see how she can sit in it, to be honest! It just doesn’t look comfortable. I wonder if she’s wearing her Viva Glam shade!

See the full dress!

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MAC From Our Lips Collection

On February 25th, MAC will launch its newest Viva Glam campaign called, “From Our Lips,” which will feature Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick. Both Lady Gaga and Cyndi Lauper are the newest confirmed faces of MAC’s AIDS Fund.

U.S. Launch Date: March 18th, 2010
International Launch Date: March 2010

Time to wham up the GLAM in VIVA VIVA GLAM !…and celebrate the indestructible idea that ALL girls (and boys) just wanna have fun! It’s a gaga-glamorous look at our abiding passion: The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics.

Established in 1994 to support men, women and children affected by HIV and AIDS globally, VIVA GLAM I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new Lipstick shades introduced as limited life for 12 months on counter. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!

Lipstick ($14.00 U.S. / $16.50 CDN)

• Viva Glam Cyndi Burnt coral-red colour (Lustre)
• Viva Glam Gaga Cool blue-pink (Lustre)

Please remember… to respect (not necessarily agree) everyone’s opinions and people in general–even if they’re famous.  Temptalia is a positive space!   At the end of the day, Viva Glam is about promoting awareness about HIV/AIDS and celebrities are a great way to draw attention to the cause and encourage people to purchase one of the many shades of Viva Glam lipstick and lipgloss–all of which go towards the MAC AIDS Fund.

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