Illamasqua Android Pure Pigment

Pure Pigments are a multi-purpose product that can be used on eyes, cheeks, face, or body (or even hair/nails). Illamasqua says that they can be applied dry or wet (“for bolder color payoff”), but I wouldn’t recommend using them dry. Android applies better dry than some shades, though, but it is very, very sheer and lacks the multi-dimensional shimmer effect. It appears almost brownish-gray with a subtle sheen. I had good luck with this particular shade staying put simply used wet and applied onto the lid, though it started to crease after five hours. I would typically use this with MAC’s Mixing Medium (or an adhesive base of your choice), which would help it bind and adhere and still have the intense look of the damp swatch.

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Illamasqua Android Pure Pigment

Illamasqua Queen of the Night Pure Pigment

Illamasqua Queen of the Night Pure Pigment (£15.50 for 0.04 oz.) is a limited edition shade launched to celebrate the brand’s first fragrance, Freak. It’s described as a “blackened plum shimmer,” which is an apt description! It’s a dark plum with a hint of brown underlying all the plummy purple goodness wrapped in a frosted finish. It’s sheerer when applied dry–the brown is more prevalent–and much more intense (and better!) when applied damp. The product binds together better with a little liquid, which yields a much more opaque, smoother color result. Bare Escentuals Romp is lighter, less blackened, and frostier–that was the only shade I felt came close, but it’s not a dupe.

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Illamasqua Pure Pigment Queen of the Night
B+
Product
8.5
Pigmentation
8.5
Texture
9.5
Longevity
9
Application
4
Total
88%

Illamasqua Beguile Pure Pigment

I love, love, loved the idea of Beguile. Like NYX Ice Glitter Nail Polish, this twinkles and looks phenomenal in person, because it needs movement to really come alive. Unfortunately, the texture makes it harder to apply. It’s definitely not something you could apply dry without some sort of adhesive base; it winds up all over your face and just doesn’t stick without something more.  Even when I used a mixing medium, I still had some fall out during the day. I’d also recommend using it over another color (even if it’s neutral, like a beige), because it doesn’t create a solid base color easily.

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Illamasqua Beguile Pure Pigment
Illamasqua Pure Pigment Beguile
C-
Product
7
Pigmentation
8
Texture
8
Longevity
6
Application
3
Total
71%

Illamasqua Zeitgeist Pure Pigment

Pure Pigments are loose, colored powder that can be used alone or mixed with other products. I find they work best when used wet or with a mixing medium, but shades like Zeitgeist have a more matte base color, which allows it to adhere better without an additional product. However, when used dry, the intensity is lackluster; the shimmer stands out more, but the base black color gets a little lost. It looks sheer and almost chalky when it’s applied dry. I like it better over a primer–especially as a crease shade–and it darkens nicely.

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Illamasqua Pure Pigment Zeitgeist
B+
Product
8.5
Pigmentation
8.5
Texture
9
Longevity
9
Application
4
Total
87%

Illamasqua Ore Pure Pigment

I loved it patted atop a shimmery primer and blended up with nothing else, but it also works well to layer with or use alongside your favorite coordinating eyeshadows.  I had several people stop me when I went out with this look on to ask what I had on my lids (which is not the norm).  Over a stickier base, Pure Pigments can easily be used dry, but I do prefer using them wet, as they hold together and apply smoothly and vibrantly.

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Illamasqua Ore Pure Pigment