Whew — this was difficult! I ended up having to lump some of the new-for-2011 formulas into a single pick, even though there were lots of shades I loved! These are products I reviewed and discovered in 2011, some being part of a brand’s permanent range and others being new/limited edition shades that we saw over the past months. I guess you could say I gravitate towards reds…
Illamasqua Atomic Lipstick (£15.50 for 0.14 oz.) is new for spring/summer and part of the brand’s Toxic Nature collection, which should show up at Sephora in April. For now, though, it is available through Illamasqua directly. Illamasqua describes Atomic as a “fuchsia violet.” After swatching and applying, Atomic is a deep, reddened fuchsia with violet and fuchsia sheen. It has that satin finish but such a strong pull of iridescent sheen that it almost looks like a frost.
my thoughts on the formula: Illamasqua’s Lipstick formula feels a little dry when applied, but let it warm up on your lips, because it really isn’t the drying kind. It does hug the lips, though, which makes it a much longer wearing lipstick (six hours or more).
This is a shade that will wear for hours and hours. With the semi-matte finish, it really hugs lips and stays put--I noted very few traces of lipstick on my coffee cup. It may stain a bit, too, which will contribute to an overall appearance of longer wear. Illamasqua's does a really nice job with the sheen level in this shade, because though it has a menagerie of near-dupes, the way it catches light makes it different enough in a spectacular way.
Sometimes products are discontinued or limited edition, which means that a product may no longer be available at one or more retailers so you may need to shop around for those hard-to-find shades! We try to update products as they become discontinued, and if you discover a product has been discontinued, please help us help others by letting us know.
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