Friday, August 27th, 2010

Illamasqua Precision Ink
Illamasqua Precision Ink

A Tale of Twin Liners

Illamasqua Precision Ink Liquid Eyeliner (£16.50 for 0.06 oz.) is a new eyeliner launching with Illamasqua’s Art of Darkness collection for fall. It’s a long-wearing and waterproof liner that should dry quickly.

It may look familiar. In fact, it may look very familiar. Illamasqua’s Precision Ink and MAC Superslick Liquid Eyeliners are exactly the same. Every part of the packaging is the same, from the bottom to the inside to the formula itself. MAC has sticker labels on the bottom, while Illamasqua has the label on the side of the eyeliner–which reveals a bit of an inset, and after peeling back the MAC label, the MAC liner has it, too.

Illamasqua has two shades (at least for now): Abyss, which is a rich black, and Alchemy, which is a metallic gold. (The MAC counterparts would be On the Hunt and Pure Show, for reference.) The shades are exactly the same as far as I can tell. There is no discernible difference, and I swatched both gold shades on my hand and kept them there for about 36 hours–I wanted to see them in all different lighting.  If there is any difference between them, I could not detect a single one.

This is a very easy review, because I’ve done it before: they are as long-wearing as they claim to be. They won’t smudge, budge, flake, or migrate whatsoever once they’re dry, though I find that drying time is around twenty to thirty seconds (not super fast, not agonizingly long). It is water-resistant, and it flakes off when you put makeup remover on it.

Whenever two brands, particularly such well-known brands as these, come out with exactly the same product, not just similar colors (which you could simply say are coincidence or going with the trends), I wonder what went on. I don’t know much about manufacturing and the behind-the-scenes aspect of beauty product creation, so I don’t have any insider knowledge to provide for you. My first experience with it was with all of the lip stain markers that released in the earlier half of this year–it seemed like every brand was putting out some kind of lip stain marker. Then MAC and Orly’s polish similarities, and now this… It just makes you wonder.

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  • Product: 28/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: Just depends on which brand you prefer, I’d say… It’s a very nice long-wearing liquid eyeliner that’s easier to use than your typical liquid eyeliner.

AVAILABILITY: Illamasqua

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