Tuesday, February 1st, 2011


Hourglass Aura for Spring 2011

If spring makeup is about looking effortlessly chic, then the Aura range is right on the mark. The products enhance, illuminate and highlight without color overkill. Aura boasts three swoon-worthy shades for cheeks and three for lips that all produce lighter-than-air coverage. Cheeks look as though they’ve been adorably pinched, and lips appear as they’ve been passionately kissed. “They’re a wonderful alternative to powder blushes and heavier lip products,” says Janes, “and they boast rejuvenating ingredients.” The cheek stain’s see-through color payoff is an antidote to excess glitter, while the lip stain has an on-trend, semi-matte finish. Both products can be used to simulate the 70s-inspired, Californian look seen on spring runways.

Aura Sheer Cheek Stain ($45.00)

A water-based formula with real staying power that gives cheeks a gorgeous lit-from-within glow. Aura Sheer Cheek Stain is enriched with Vitamin E to help improve skin’s moisture retention. The twist-click dispenser is equipped with a sponge applicator for ease of application. To initiate product upon first use, twist base until cheek color appears on sponge tip. Free of oil, fragrance, and phthalates.

  • Rouge Sheer rose
  • Flush Sheer red
  • Petal Sheer pink/coral shimmer

Application tips by Hourglass Artistic Director Gina Brooke: “Blot the sponge applicator directly on to the apples of the cheeks and blend up towards your temples using your fingers. It’s long-wearing but it moves when you’re applying so it’s less intimidating—it sets afterwards. You can wear Aura Sheer Cheek Stain over Hourglass Illusion Tinted Moisturizer or solo. During the summer, makeup minimalists can just get by on the cheek stain, lip stain and a few coats of mascara. It gives you a subtle, refreshed look and a pop of color that really lasts, so you won’t need to reapply throughout the day.”

Aura Sheer Lip Stain ($26.00)

The water-based, non-transfer formula offers a delicious wash of color, buildable coverage and a natural, semi-matte finish. Beneficial ingredients include anti-oxidants like Vitamin E and Green Tea Extract plus an algae-based extract that addresses elastin and collagen degradation in the lips. Aura Sheer Lip Stain has a flock tip applicator with a built-in twist mechanism for easy, even application. To initiate product upon first use, twist base until lip color appears on applicator tip. Free of parabens, phthalates, fragrance and sulfate.

  • Rouge Sheer rose
  • Flush Sheer red
  • Petal Sheer pink/coral shimmer

Application tips by Hourglass Artistic Director Gina Brooke: “Start by exfoliating the lips to slough off any dead skin cells and create a smooth base. Blot applicator onto the lips and blend using your finger—it’s that simple. For extra precision, or to create the illusion of a fuller pout, line the lips before application. Aura Sheer Lip Stain plumps the pout with anti-aging ingredients that fill in fine lines and wrinkles. It has a lightweight consistency that’s easy to blend and comfortable to wear. You can build your coverage for a more dramatic statement. Finishing with a gloss softens the look.”

availability: Spring 2011