On my lashes, the color itself is minimal–if you have lighter or blonder lashes, I imagine the blue will be more pronounced. To get more color pay off, I do recommend trying it with a fleshy-colored lash primer (most lash primers are white–my favorite is Lancome’s Oscillation Primer). Aside from the color, I was incredibly impressed by the superior length I achieved with a few coats of this mascara. My lashes looked longer, just a smidgen thicker (but I wouldn’t call this mascara thickening), and it kept my lashes pretty separated.
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