The Lip Maestro formula is supposed to be “the first lip stain with a comfortable velvet texture and radiant finish” with “intense … color.” It is touted as having a non-sticky texture with “hours of hydration and comfort.” It seems like every brand has rolled out a variation on the matte-lip-in-liquid-form this season, but Giorgio Armani’s is noticeably different from the usual long-wearing, liquid lipstick in its dry down. It doesn’t cling or dry down fully; it’s movable and feels a lot like a really lightweight, thin lipstick. Because it is movable, it will transfer, but it is so pigmented that despite drinking and eating, much of the color lingers on and on. Guerlain Rouge G L’Extrait is the most comparable formula that I can think of, but Guerlain’s formula still has more cling to it than this one.
When I tested this shade in particular for wear, it lasted for eight hours and left behind a very slight stain. It’s not at all drying, and it’s incredibly comfortable to wear and easily reapplied, as it doesn’t flake or peel off (fades like a normal lipstick). The texture is smooth and velvety; it’s really as if you put your favorite silicone-based face primer on your lips. That velvety consistency helps to fill in and minimize lip lines, too. It takes awhile for the natural sheen to fade away (an hour or so), so while it does end up with a matte finish, it’s more satin-like initially.
P.S. — Some retailers, like Nordstrom, are listing names for the Lip Maestro range, but neither my box nor the sticker on the tube indicates the name of the color. Giorgio Armani’s site lists this as “503 – red fuchsia.” I believe this one is called “Code” based on matching up the images on Giorgio Armani’s site and Nordstrom.
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