Thursday, December 9th, 2010

Estee Lauder Spring 2011 Collection
Estee Lauder Sumptuous Extreme Lash Mascara

Estee Lauder Sumptuous Extreme Lash Multiplying Volume Mascara

Introducing the next generation of the Estée Lauder Sumptuous mascara franchise – Sumptuous Extreme Lash Multiplying Volume Mascara is for the lash extremist! Lashes are magnified and multiplied with one swipe, making eyes look outrageously big and amazingly bold. Make a high-impact statement with your lashes, and everyone will wonder ‘are those lashes real?’

What makes Sumptuous Extreme Lash Multiplying Volume Mascara extremely volumizing? It’s the synergy of the lightweight Extreme Bold Volume Formula™, a special blend of three customized lash building fibers, and the exclusive Extreme BrushComber™.

Sumptuous Extreme Lash Multiplying Volume Mascara ($23.50)

  • Extreme Black
  • Extreme Brown
  • Extreme Indigo
  • Extreme Violet

Availability: Now at all Estee Lauder counters nationwide and esteelauder.com

Learn more about it and see photos! Continue reading →

Tuesday, November 30th, 2010

Estee Lauder Sumptuous Extreme Mascara
Estee Lauder Sumptuous Extreme Mascara

Sneak Peek: Estee Lauder Sumptuous Extreme Mascara

New for December, Estee Lauder’s Sumptuous Extreme Mascara ($23.50) promises to deliver a volumizing mascara that never clumps and “[makes] eyes look outrageously big and amazingly bold.” The brush even has its own name–Extreme BrushComber–which has a new shape that is said to hold more mascara, be easy to use and get to all your lashes in spite of its size. The formula has “Tri-blend Multiplying Fibers,” which include “Hollow Tube Fibers” for curl and length, “Solid Rod Fibers” for volume and length, and “Micro-Locking Fiber” for thickeness and length. Finally, it contains Lash-Advancing Vitamin Complex, which has Vitamin B5, designed to condition lashes and keep lashes flexible. It will be available in four shades: Extreme Black, Extreme Brown, Extreme Indigo, and Extreme Violet.

The brush itself is quite large–a full 1 3/4″ in length when I measured–but the way it narrows and tapers does make it easier to maneuver around the inner corners of eyes. I do find it more difficult to use it on lower lashes, just because it is so large, but I think users of Dior’s DiorShow won’t find it much larger. After using this mascara for a couple of weeks and alternating with other mascaras, I did feel like the brush itself was more helpful in defining lashes–just separating them as I was applying the mascara–than the average mascara wand.

My fringe definitely looked longer and fuller–it had a slightly feathery quality to it–but the richness of the black made the overall effect more dramatic. I was able to do several passes through my lashes without getting any clumping, and this is a mascara that you can easily do a second or third coat of, too, if desired. It doesn’t dry immediately (15-20 seconds), but it’s not so wet that you’ll have mascara residue underneath your eye if you blink. My lashes felt incredibly lightweight and soft–flexible and bendable. I was able to push and rub (gently!) against my lashes and didn’t experience any flaking either.

I was most impressed by the richness of the Extreme Black shade–deep dark black, very inky and solid. It’s definitely one of the blackest mascaras I’ve tried in recent memory. It volumizes nicely, and it gives enough thickness to my lashes to make them more noticeable, but it still feels like I’m wearing one of the lighterweight, more natural mascaras (think Maybelline Full ‘n Soft) but I get the effect of dramatic mascara. I experienced no flaking, smudging, budging, or other ill effects after twelve-hour wear.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 28/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: If you have shorter, sparser lashes, Estee Lauder does double-duty with lengthening and volumizing. Oh, and if you have black lashes but still want them blacker? This will make them even darker!

AVAILABILITY: Estee Lauder, December 2010

See more photos & swatches! Continue reading →