Estee Lauder Pure Color Gloss Collection

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades. Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the stage for a modern, sensual look. A special collaboration of six fashion-forward shades by Estée Lauder Creative Makeup Director Tom Pecheux folds into the irresistible collection of bold, juicy hues and subdued neutrals, redefining color for lips. Experience a collection of rich attitude and saturated color by Estée Lauder.

“Gloss brings a highlight and sensuality to the face. For me, a woman who wears a gloss looks like she wants to be kissed!” – Tom Pecheux, Creative Makeup Director, Estée Lauder

Features

• Exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine
• A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks
• Smooth, even pigments impart a soft, fullness to the lips
• 34 sleek shades of natural nudes, edible berries, seductive reds and sensual plums
• Vitamin C and Vitamin E moisturize and help protect lips
• Multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated
• Over time the condition of the lips improves, feeling and looking younger and healthier
• Non-sticky, non-tacky formula leaves lips beautifully cushioned
• The new flexible, precision applicator delivers the perfect opacity in an even and fluid application
• Exclusive signature fig scent

See shades…

Shine Finish

Color-true pigment polymers deliver an ultra shiny, glossy finish

• Tempting Tearose
• Shocking Pink
• Rose Emotion
• Brazen Berry
• Nude Rose
• Wet Cranberry
• Plum Desire

Shimmer

Finely cut pearls provide a mirrored shine with fierce shimmer

• Electric Ginger
• Wired Copper
• Wild Sugarcane
• Pink Innocence
• Rock Candy
• Pink Kiss
• Extravagant Pink
• Fuchsia Fantasy
• Praline Paradise
• Impulsive Coral
• Passion Fruit
• Peach Sizzle
• Garnet Desire
• Cherry Fever
• Magnificent Mauve
• Star Pink
• Mod Poppy
• Orchid Passion
• Plum Divine

Sparkle

Super high-shine fused with high-powered metallic sparkle for the most dramatic look

• Opulent Opal
• Frivolous Pink
• Blazing Coral
• Raspberry Pop

Availability: Pure Color Gloss will be available at all Estée Lauder counters nationwide and www.esteelauder.com starting in June 2010. Each Gloss will retail for $18.00.

Pure Color Gloss Custom Color Collection by Tom Pecheux

Taking cues from his work on the runway, world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux introduces his first lip gloss collection for Estée Lauder, creating the perfect marriage between style and beauty. Six high-performing shades are Tom’s secret weapon for creating any backstage look, from avant-garde glamour to natural femininity. The universal color palette includes a shine finish with color that is buildable from medium to full coverage.

• Perfect Nude
• Fuchsia Fever
• Nude Rose
• Red Tango
• Coral Fantasy
• Plum Desire

Availability: Starting June 2010, Tom Pecheux’s Collection will be available at Nordstrom counters nationwide and www.nordstrom.com. Each gloss will retail for $18.00. All Custom Color shades are limited edition.