Tuesday, January 10th, 2012


Essie Spring 2012 Collection: Navigate Her

This spring, essie pays tribute to the beautiful, ambitious woman of action. Not content to play it safe and hedge her bets during the wintry economic climate, the change in weather perfectly suits her sunnier outlook. In both fashion and finance, she’s ready, willing and able to strike out and try something fresh and new.

Never one to rest on her formidable charms alone, this self-made woman knows what she wants and exactly how to get it. She’s in the driver’s seat navigating her way through life with daring, wit and fashion aplomb. “Fortune favors the bold,” says essie brand founder and global creative director Essie Weingarten. “I am so inspired by women who dream big, go with their instincts and always manage to put their best self forward.”

This supremely feminine collection creates the perfect spring wardrobe for every woman on a mission. With skin-flattering brights and power pastels to suit every occasion, she’s always at the top of her game with essie color. For those in the vanguard, blazing a trail of glory to new heights, there’s olé caliente. For a more gentle touch and soft-sell approach, a crewed interest is sure to post serious profits. Whatever your strategy, choose one of six ingenious colors that means business.

  • Navigate Her New growth green
  • A Crewed Interest Pretty pursuable peach
  • Ole Caliente Spicy scarlet fever
  • Orange, It’s Obvious! Headstrong outspoken orange
  • To Buy or Not to Buy Limitless lilac shimmer
  • Tour de Finance Incandescent fuchsia futures

availability: February 2012 at salons and beauty destinations worlwide, $8.00 each