Wednesday, June 17th, 2009

Essie Matte About You Finisher for Fall 2009

It’s a matte matte world. The no-luster polish look is taking center stage in today’s fashion. Essie, the ultimate nail color authority, gives you that high-impact fashion statement with any of your favorite nail colors. Introducing Matte About You Matte Finisher – the perfect solution to mattifying any color.

Matte About You is the only product you’ll need to achieve the look – this innovative new product leaves a matte finish on any nail color you choose. From light sheer colors to dark crème, Matte About You creates a smooth matte finish and adds new dimension and texture to any essie nail color. The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds.

“A matte finish is very fashion-forward,” explains Essie Weingarten, founder and president of Essie Cosmetics. “We developed Matte About You so you can still wear the colors you love – classics and hot-right-now – but with a striking matte finish. A totally unique approach to wearing color.”

Matte About You achieves the matte color look with the same salon-proven, long-lasting durability as our stable of colors and nail treatments. Start with an essie base coat, followed by two coats of your favorite essie nail polish. Finish by applying a thin layer of Matte About You in place of a top coat.

Available: August 2009 at www.essie.com and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP. Each bottle will retail for $10.00.