Wednesday, February 10th, 2010

MAC From Our Lips Collection - Featuring Lady Gaga & Cyndi Lauper

MAC From Our Lips Collection – Lady Gaga & Cyndi Lauper for Viva Glam – Swatches & Product Photos

Viva Glam is an absolutely amazing campaign. Period. It doesn’t matter if you love or hate MAC, it’s an incredible campaign that truly cares about its cause. The entire selling price of every Viva Glam Lipstick/Lipglass goes towards MAC’s Aids Fund. Every penny. That’s not proceeds, that’s not a portion of–that’s 100%. To date, MAC Aids Fund has raised over $150 million for the cause.

  • Viva Glam Cyndi is a muted coral-red with a glossy finish and goes on semi-opaque. You get a good amount of color out of this, despite it being a lustre finish.  It reminds me of some limited edition shades, but nothing quite with the same finish/look.
  • Viva Glam Gaga is a slightly cool-toned, bubblegum pink with a glossy finish and also applies semi-opaque. Again, despite its lustre finish, there’s a good amount of color pigmentation. While Cyndi didn’t seem immediately dupe-able, Gaga is similar to shades like Snob. (Though, if you’re going to buy one, why not go Viva Glam so you can donate $14 towards MAF?)

MAC did a standout job with the two latest, limited-edition launches of Viva Glam. The packaging is thoughtful and classy but still fun. Each Viva Glam Cyndi/Gaga Lipstick is housed in traditional black cardboard packaging, but each celebrity’s signature is embossed in metallic red, sprawled across one side of the packaging. The lipstick is the traditional Viva Glam black bullet with a metallic red ring around the center, but uncap the lipstick, and each lipstick also has the celebrity’s signature printed in black inside. I just think this attention to detail is particularly exceptional. Well-done, MAC!

Read all about how MAC AIDS Fund works and what $14 can do at www.macaidsfund.org.

See more photos & swatches! Continue reading →

Wednesday, February 10th, 2010

MAC From Our Lips Collection - Featuring Lady Gaga & Cyndi Lauper

MAC From Our Lips Collection – Lady Gaga & Cyndi Lauper for Viva Glam

Between us girls….you know you’ve got a sexy voice…use it! Let’s talk about the kind of relationships we want to have, and how to keep it safe, seductive and satisfying. And don’t forget, every cent from the sale of M·A·C VIVA GLAM Lipstick and Lipglass goes toward helping women, men and kids everywhere affected by HIV and AIDS. VIVA GLAM is the main source of funding for The M·A·C AIDS Fund. Our spokes models, makeup artists and entire M·A·C family are fiercely committed to the cause.

Available today… February 10th, 2010 — Go get yours!

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Viva Glam Cyndi Light coral red (Lustre)
  • Viva Glam Gaga Light blue pink (Lustre)

Makeup Bag (Available February 25th, 2010, North America only) ($25.00 U.S. / $30.00 CDN)

  • Viva Glam Cyndi Bag
  • Viva Glam Gaga Bag
  • Viva Glam Bags are only available online and at MAC retail stores (freestanding/PRO) and limited to North America.

“I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that M·A·C has decided to focus on women while I’m a VIVA GLAM Spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!” — Cyndi Lauper, M·A·C VIVA GLAM Spokesperson

“I’ve been familiar with the campaign and have been wearing M·A·C since I was ten years old. To be joining the likes of iconic former VIVA GLAM spokespeople is an honor. My new VIVA GLAM lipstick colour is amazing. It’s very me – a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honor themselves and honor the cause.” — Lady Gaga, M·A·C VIVA GLAM Spokesperson

Since the very early days of the AIDS epidemic, women have been heroes – as advocates, activists, healers, legislators, and program designers. These women have volunteered to join the fight and support people living with the virus, often because they had lost children, parents, friends or lovers to the disease, and because they felt they could make a difference. And they have.

In honor of all the women who are living with the virus and those working to curb its spread, the M·A·C AIDS Fund is pleased to announce $2.5 million in new donations to support efforts waged by women and on behalf of women. From Our Lips energizes women and answers the needs of an important, underserved population with HIV and AIDS.

From Our Lips focuses on global HIV hot spots like South Africa, the Caribbean and the United States’ rural South and Washington, D.C. It supports programs in regions that are confronting the complicated causes of HIV infection in women and girls: Violence, discrimination and unequal access to financial and social resources.

The initiative will encourage donor support and cast a media spotlight on the women who have been powerful heroes: those who help others cope with the illness, and those who are now underdogs in their efforts to fight HIV among themselves.

Check out the Lady Gaga & Cyndi Lauper Q&As… Continue reading →

Monday, December 21st, 2009

MAC From Our Lips Collection

On February 25th, MAC will launch its newest Viva Glam campaign called, “From Our Lips,” which will feature Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick. Both Lady Gaga and Cyndi Lauper are the newest confirmed faces of MAC’s AIDS Fund.

U.S. Launch Date: March 18th, 2010
International Launch Date: March 2010

Time to wham up the GLAM in VIVA VIVA GLAM !…and celebrate the indestructible idea that ALL girls (and boys) just wanna have fun! It’s a gaga-glamorous look at our abiding passion: The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics.

Established in 1994 to support men, women and children affected by HIV and AIDS globally, VIVA GLAM I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new Lipstick shades introduced as limited life for 12 months on counter. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Viva Glam Cyndi Burnt coral-red colour (Lustre)
  • Viva Glam Gaga Cool blue-pink (Lustre)

Please remember… to respect (not necessarily agree) everyone’s opinions and people in general–even if they’re famous.  Temptalia is a positive space! :)  At the end of the day, Viva Glam is about promoting awareness about HIV/AIDS and celebrities are a great way to draw attention to the cause and encourage people to purchase one of the many shades of Viva Glam lipstick and lipgloss–all of which go towards the MAC AIDS Fund.

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