Sunday, July 11th, 2010

Chantecaille Tiger in the Wild Collection for Fall 2010

To celebrate and raise awareness for the wild tiger, Chantecaille has created a limited edition palette with a selection of easy to wear cheek and eyeshades with an elegant Tiger embossing that is easy to wear and attractive on everyone.

While the world celebrates the Year of the Tiger, the plight of this majestic animal continues. In fact, this celebration of the tiger places it in a more perilous situation. Demand has increased for tiger parts including paws, teeth, bones, and skins while the last of the tigers are being poached, tiger farms are sprouting in Asia catering to the illegal trade in body parts. Tigers are poached, hunted and exterminated for small and big profit. The disappearance of wild tigers is of utmost urgency, as the loss of our top predators is the barometer of an ecosystem in trouble. Since 1998, the last Year of the Tiger, the population of tigers in the wild has diminished from 5,000 to 3,200. With this palette, Chantecaille supports TRAFFIC*, an international wildlife trade monitoring organization to help save the last tigers in the wild. It is a world-wide concern, which needs attention and focus.

“Poaching continues to erode wild Tiger numbers, but with sufficient support we can restore Tigers to all their glory in the forests of Asia.” – Steven Broad, Executive Director of TRAFFIC

Visit www.chantecaille.com to learn how you can help.

Tiger in the Wild Palette ($78.00)

The Look for Fall is a strong woman who exudes confidence and power in a subtle yet distinctive manner. Her style is streamlined and modern. Her color palette is simple and well defined. Her clothes are chic and appropriate for any occasion and any destination. A few prominent looks are pantsuits, skirts, blouses, blazers, hats and the versatility of a sharp masculine style contrasted with a soft feminine look, exemplified in such materials as leather and tweed mixed with lace and sheer chiffon. Colors are blues from Prussian to Indigo, pewter, cream, and shades of persimmon. 5% of the proceeds benefit TRAFFIC

Lip Chic ($30.00)

  • Capucine Bold yet wearable orange
  • Anaïs Universal pink

Brilliant Gloss ($28.00)

  • Classic Everyday, natural

Le Stylo ($26.00)

  • Indigo Alluring deep blue shade

Availability: August 2010 at Barneys New York, Bergdorf Goodman, Frédéric Fekkai Salons, Neiman Marcus, select Saks Fifth Avenue locations, Nordstrom, and Space NK. Also available online at www.Chantecaille.com.

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