Burberry Pink Apricot (301) Lip Velvet ($30.00 for 0.12 oz.) is peachy coral with the barest pink tinge. The finish is a satiny-matte–a matte with a soft, natural sheen. MAC Jazzed has a higher sheen, less pink. MAC In a Heartbeat is very comparable in color but it has a glossier finish. MAC Reel Sexy is pinker, coral. YSL Peach Passion has more of a sheen.

Burberry’s new Lip Velvet formula is supposed to be long-wearing and have a velvet-matte finish, while feeling both comfortable and hydrating to wear. The color is described as “dense and luminous.” The packaging has a matte finish instead of the glossy cases of the brand’s regular lipstick range. It has a magnetic enclosure and comes in a square tube.  It has a sweet, almost fruity, scent but no discernible taste.

It’s creamy, glides on easily, and feels like it has a fair amount of silicone in it (it just has that smooth glide of silicone).  Pink Apricot goes on with full color coverage and wore well for six and a half hours.  During and post-wear, it was not drying.  It was lightly hydrating overall, and I don’t need to reach for lip balm after wearing this for eight hours.  Despite its creaminess, it’s lightweight and has a thin consistency–not thick or movable really.  There’s a very subtle cling but not the kind that you really feel, just the kind where you know your lipstick won’t be migrating everywhere.

The Glossover

	Pink Apricot (301) A+
	The formula is excellent and delivers on every aspect Burberry promised: long-wearing, rich color, hydrating and has a comfortable-to-wear formula.
	Product 10/10 Pigmentation 10/10 Texture 10/10 Longevity 10/10 Application 5/5
	Where to Buy
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Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet