Bobbi Brown Creamy Concealer (clockwise, from the top: Warm Beige, Natural, Natural Tan
Hiding Shadows with Bobbi Brown Creamy Concealer
Bobbi Brown Creamy Concealer Kit ($32.00 for 0.11 oz.) is a launch of a familiar product–but it’s been tweaked and improved. They made the formula more concentrated–a little goes a long way–so you can something more opaque. It’s also less creamy, so it won’t settle fine lines. The shade range (both the concealers and correctors) was also been improved so they would match each person better. The compact was designed to be small and made that way for portability. This review is just for the Creamy Concealer–Bobbi Brown also has a Corrector (which I will review later), but if you want to go for the full arsenal, it is best to apply the color correcting product first, followed by the concealer, and finally set it with powder.
I received three shades to test: Warm Beige, Natural, and Natural Tan. In the past, I’ve used the Light-to-Medium Tint of Bobbi Brown’s Tinted Moisturizing Balm, and both Beige and Warm Beige are recommended–but I’m definitely on edge of Light-to-Medium (Medium was only a touch too dark). Honestly, swatching the three together showed just how subtly each would change. Warm Beige definitely has those warm, yellow tones but it has a beigeness to it that isn’t as apparent in Natural, which almost seems lighter than Warm Beige (but yellower). Similarly, Natural Tan is a shade darker than Natural, but it starts to look almost orange on my skin (because it’s not a shade match).
I settled on Warm Beige as my match, and I think it worked out well. It added some warmth to my under eye area, which has some shadowing from tired eyes. There are fourteen shades (ranging from Porcelain to Chestnut) to choose from in the Creamy Concealer range. All of the concealer kits, except Porcelain (which includes a White Powder) are paired with a Pale Yellow Powder. Bobbi Brown also put a step-by-step guide and video on their website. There is also an excellent shade guide for how to match the Corrector and Creamy Concealer shades, which I thought was well-done and helpful.
I really liked the Creamy Concealer, which had a smooth, creamy consistency that applied opaquely and blended out easily. It was creamy without being like butter; there was some stiffness to it that enabled it to stay in place and instantly settle into fine lines. It is rather opaque but blends out slightly, though it seems like a heavier concealer overall. I did experience some creasing after five hours when I did not set it with powder at all; if I set it with powder (Bobbi Brown’s or something else), it lasted all day (twelve hours).
I wasn’t won over by the Pale Yellow powder, though. It does help set the concealer, but I felt that it did seem to be too dry (or perhaps, not fine enough) of a powder to work well for my under eye area. It also kicked up a lot of powdery dust every time I went to use, and I didn’t like how some of the excess powder migrated into the concealer well.
The kit is $32, while the concealer on its own is $22, but the concealer in the kit is 0.05 oz. while individually it is 0.06 oz. The included Pale Yellow powder is 0.06 oz., which is also available on its own at $34 for 0.38 oz. The value of the kit is $18.33 worth of concealer and $5.37 worth of powder–a total value of only $23.70.
If you tote your concealer around regularly, perhaps the convenience aspect will be worth the $9 you pay to have them together, but it’s a rather hefty convenience charge. I will also concede that you cannot buy the powder for less than $34 on its own (since it doesn’t come in such a small size individually). I will note that online it states that there is 0.21 oz. worth of product, but the back of my compact says 0.05 and 0.06 oz. (and the size of the pan is the same as the individual ones).