Benefit Pause for Applause Longwear Powder Eyeshadow
Benefit Pause for Applause Longwear Powder Eyeshadow ($20.00 for 0.11 oz.) is described as a “soft lilac.” It’s a lightened, pinked lilac with a satin finish (and it almost looks matte, but there’s a very fine shimmer to it). Urban Decay Heartless is lighter, more firmly in the pink-colored camp. NARS Bouthan #1 has a matte finish, so it’s a bit closer, but it is lighter and pinker.
It seemed promising when I swatched it initially, because the color payoff was fairy good, but the texture was so soft that it turned dusty/powdery. The result when I applied it to the lid was that it was very, very prone to disappearing; it would sheer out too quickly and my lid just seemed to absorb the color. I’ve had this happen with eyeshadows that apply thinly and have a lot of powderiness to them; I feel like they act a bit like blotting powder on my eyelids! Over a primer, it was marginally better, but I still couldn’t get the color to look like it did on the pan–it looked faded and generally lighter. Without a primer, the wear was dismal–noticeable fading after a mere six hours.
For reference, it also appears in Benefit’s Sexiest Nudes Ever Palette–I make a point to mention that, because the palette itself is $30 but contains three other eyeshadows along with two Creaseless Cream Eyeshadows; more or less, unless you really hate the other products, it’s hard to justify $20 for one eyeshadow when you could be paying $30 and receiving six different products.