Benefit Milk It Longwear Powder Eyeshadow
Benefit Milk It Longwear Powder Eyeshadow ($20.00 for 0.11 oz.) is described as a “pearly white.” It’s a neutral white with a pearly, metallic finish. There are a lot of similar white eyeshadows, but here were a few that I thought I’d mention specifically: Urban Decay Polyester Bride has a similar finish but is a touch less stark; bareMinerals Silhouette is less metallic; and NARS Self Portrait 2 is cooler-toned.
It had very good pigmentation, and it applied mostly opaquely when I was testing it, both on my arm as well as on the lid. This shade had a really lovely, buttery and creamy consistency that helped it apply smoothly over the skin. The finish is on the more metallic side, and frostier shades tend to be easier to blend, as this one was. Depending on your skin tone, the metallic finish, combined with rich color payoff, may make this too stark, but the neutral undertone will help. It lasted eight hours well on the lid, and after nine hours, there was very faint creasing (without a primer).
This shade can also be found in Benefit’s Sexiest Nudes Ever Palette, which contains four eyeshadows and two Creaseless Cream Shadows for $30.00 (the eyeshadows are 0.04 oz. each, and the cream eyeshadows are 0.11 oz. each, but it’s still a way better deal than buying this eyeshadow on its own unless you LOVE this one and loathe all the others). I love the idea behind the palettes, and I think it’s great that they’re available individually, but the pricing/quantity is presenting an argument that’s difficult to ignore.