Benefit It’s Complicated Longwear Powder Eyeshadow
Benefit It’s Complicated Longwear Powder Eyeshadow ($20.00 for 0.11 oz.) is described as a “golden peach.” It’s a warm-toned, medium pinky-peach with a gold shimmer-sheen finish. Chanel Complice has no golden shimmer. MAC Say Yeah is darker. Urban Decay Freebird is pinker. Lancome Kitten Heel has the golden sheen but is pinker. MAC Expensive Pink is darker, redder.
The pigmentation of this shade was on the weaker side, and I found that at best, I could build up the color to semi-opaque but it wanted to be semi-sheer to semi-opaque. It’s disappointing, because most of the shades that are similar tended to be darker, so this would have offered a subtler way to achieve the color–and on cooler skintones, would be less prone to looking orange. It’s Complicated had a soft texture that was finely-milled and was easy to blend out on the lid. It lasted seven hours well on me, but after nine hours, I did see some faint creasing.
For reference, it also appears in Benefit’s Most Glamorous Nudes Ever Palette–I make a point to mention that, because the palette itself is $30 but contains three other eyeshadows along with two Creaseless Cream Eyeshadows; more or less, unless you really hate the other products, it’s hard to justify $20 for one eyeshadow when you could be paying $30 and receiving six different products.