Benefit Kiss You Ultra Plush Lipgloss ($16.00 for 0.50 fl. oz.) is described as a “clear fuchsia.” It looks like a creamy, magenta fuchsia when squeezed out of the tube, but on lips, it’s definitely more of a sheer fuchsia pink with blue undertones. Bobbi Brown Electric Violet is shimmery and more fuchsia. Urban Decay Crush is similar in color but more opaque (so it appears bolder/brighter). Korres Crocus is purpler.

It has semi-sheer color coverage; enough color that it tints the natural lip color to a brighter pink, but it looks and acts more as a stain or veil of color. In that respect, it looks mostly even once applied and doesn’t settle into lip lines. It has a not too thick, not too thin consistency (about medium) that feels very gel-like. There’s a lot of slip, but it doesn’t feel heavy, though as a result, it doesn’t have great staying power–with Kiss You, it lasts around two hours. It is somewhat hydrating but won’t replace a good lip balm. It has a sweet, fruity scent and comes in a squeeze-tube with a slanted tip applicator.

The Glossover

	Kiss You B-
	The real downside to Benefit's Ultra Gloss formula seems to be that they just don't stay on lips for long, so you're regularly reapplying (good thing these come with 0.50 fl. oz.--quite a bit more than most glosses).
	Product 9/10 Pigmentation 9/10 Texture 9.5/10 Longevity 5/10 Application 4.5/5
	Where to Buy
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Benefit Kiss You Ultra Plush Lipgloss

Benefit Kiss You Ultra Plush Lipgloss

Benefit Kiss You Ultra Plush Lipgloss

Benefit Kiss You Ultra Plush Lipgloss

Benefit Kiss You Ultra Plush Lipgloss

Benefit Kiss You Ultra Plush Lipgloss

Benefit Kiss You Ultra Plush Lipgloss