Benefit Kiss You Ultra Plush Lipgloss
Benefit Kiss You Ultra Plush Lipgloss ($16.00 for 0.50 fl. oz.) is described as a “clear fuchsia.” It looks like a creamy, magenta fuchsia when squeezed out of the tube, but on lips, it’s definitely more of a sheer fuchsia pink with blue undertones. Bobbi Brown Electric Violet is shimmery and more fuchsia. Urban Decay Crush is similar in color but more opaque (so it appears bolder/brighter). Korres Crocus is purpler.
It has semi-sheer color coverage; enough color that it tints the natural lip color to a brighter pink, but it looks and acts more as a stain or veil of color. In that respect, it looks mostly even once applied and doesn’t settle into lip lines. It has a not too thick, not too thin consistency (about medium) that feels very gel-like. There’s a lot of slip, but it doesn’t feel heavy, though as a result, it doesn’t have great staying power–with Kiss You, it lasts around two hours. It is somewhat hydrating but won’t replace a good lip balm. It has a sweet, fruity scent and comes in a squeeze-tube with a slanted tip applicator.