Tuesday, November 24th, 2009

Affordable Skincare: Aveeno Positively Radiant Makeup Removing Cleanser

Aveeno Positively Radiant Makeup Removing Cleanser ($6.99 for 5.5 fl. oz.) is a foam-based cleanser that feels lightweight, doesn’t dry out skin, and removes most makeup.

This review is one of those short and sweet kind, because the product itself is really simple.  Like many Aveeno products, it’s not about frills, it’s about meeting a need.  If I had to compare this to another high-end brand, I’d consider this similar to Philosophy’s Purity Made Simple (Foaming).  This one comes in a bottle-shaped container with a pump to distribute the foam cleanser.  I find one or two pumps is all I need to feel clean.

It is advertised as a makeup removing cleanser, not just a cleanser, and it’s unfortunate, because it doesn’t quite remove all makeup.  Whenever I have a makeup remover, I test it against the long-lasting power of MAC Fluidline.  This removed some, but it didn’t remove all.  It does remove the majority of my makeup (eyeshadow, non-waterproof mascara, foundation), but it’s not necessarily the best choice for heavier or more long-wearing products.

I do, personally, prefer to remove heavier makeup with an oil-based makeup remover (like Lancome’s Bi-Facil) before I do my nightly cleanser, so it’s not a big deal for me.  It’s just something that does take away from this product’s score, since it doesn’t completely live up to its claims.

It smells like something soft and clean and a little sweet–it reminded me of baby shampoo, to be honest.  When I was trying to describe it, all I could think of was baby shampoo as my descriptor.

Bottom Line: This is an affordable cleanser that works well for daily dirt and grime and light to medium makeup.  If you’re looking for a cleanser to remove heavy eyeliner, you may want to look elsewhere.   I actually really liked it, and I was pleasantly surprised by it overall.  I’ll probably be switching over my boyfriend over to this from Philosophy’s Purity Made Simple when he runs out.  (Well, I’m going to have to see if Aveeno offers a foaming cleanser in this product line that doesn’t have “makeup remover” on it!)

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  • Product: 26/30
  • Value: 10/10
  • Ease of Use: 4/5
  • Packaging: 4/5

Recommendation: For an easy, lightweight cleanser that works well on daily dirt and build-up, this one is worth checking out!

Availability: ULTA