Saturday, January 30th, 2010


Pinto, Berry, Downtown LA
Poppy, Rose Bowl, Coney Island

American Apparel:  Nail Lacquers, Part 1

American Apparel launched eighteen shades of cream nail lacquers. I’ll be showing you fourteen of the eighteen shades (all but Dynasty, Hunter, Mount Royal, and Passport Blue) spread over two posts (there are forty-two photos–too many for one post!).

NOTE, American Apparel has recalled all bottles of their nail lacquer due to a defect in the packaging itself — the glass is prone to breaking, so the brand has done a voluntary recall so that they can rollout a second run with safer, more durable packaging. There is nothing wrong with the formula itself. American Apparel is offering customers the following: bring in your old bottle or a receipt and receive two new bottles or a $10 gift card. They expect to roll out the new and improved bottles in the next week or two.

The nail lacquer is free of DBP, toluene, and formaldehyde. Each bottle retails for $6 or you can purchase a three-pack for $15. They’re currently sold exclusively in American Apparel store locations and online at americanapparel.com (expect them to be back online in a week or two).

The formula is really good, actually. I wasn’t quite sure how an apparel brand was going to do polish, but they did an exceptional job designing a formula that is richly pigmented, easy to apply, and wears beautifully.

Even without a base, I experienced no chipping over four days and only minor tip wear. With a base, no chipping, minor tip wear, and it looked nice and glossy with a top coat of Seche Vite. All of the shades are cream finishes and, overall, have a nice consistency that’s thick enough to get bold color with just one coat, but not so thick that it’s goopy. Each shade, without a top coat, has a lightly glossy finish, but they all look better with a nice and shiny top coat (I like Seche Vite with these).

  • Pinto is a reddened brown cream. It goes on opaque in just two coats.
  • Berry is a deep raspberry-burgundy cream that goes on opaque in really just one coat, but I did two just ’cause.
  • Downtown LA is a bright orange-based red cream. I’m sure this one is dupe-able, but it has a great formula and consistency. It’s surprisingly orange-based without being flat out orange.
  • Poppy is a bright orange cream. It’s not quite neon orange, but it gets pretty close. It has just a smidgen in red in it that keeps it from being neon, I’d say. You only really need one medium-thick coat to get good opacity, but I did two.
  • Rose Bowl is a pretty, played-down yellow-based pink. It’s muted and paled a bit, but it’s not boring. This is one of those easy-to-wear more neutral shades. It found two coats was perfect to get the right color and thickness.
  • Coney Island is a light, airy cotton candy pink. It’s definitely a cool-toned, blue-based pink, so warm skin tones may find it a little hard to wear. I found two coats was almost enough, but three would get you totally opaque. I found my Coney Island seemed a little thinner in consistency than the majority of the American Apparel polishes, as well.

Any of these catch your eye?

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 28/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 4/5

Recommendation: If you love cream finish polishes, you may find American Apparel polishes a nice surprise!

Availability: AmericanApparel.com

See more photos & swatches! Continue reading →