Friday, May 9th, 2008

Prescriptives | URBAN HEAT | Summer 2008

Heat up your look this summer with Prescriptives’ sizzling new collection, Urban Heat. The face is lightly dusted with bronze for an all-over glow. Eyes are subtly contoured in shimmering earth tones punctuated by dramatic accents of bright azure and deep purple. Cheeks are naturally radiant in sun-kissed shades while lips are swept in ripe, lush tones for a fiery finish. Go ahead and feel the heat.

Colorscope Lip Gloss | Sophisticated and modern, Colorscope Lip Gloss glides onto lips for extraordinary shine and a sheer finish. The ultra-smooth, lightweight texture leaves lips feeling soft, moist and smooth. Wear alone or slicked over your favorite Colorscope Lipcolor to intensify shine or transform color to give lips a full look. ($17.50)

  • Trendy (Y/O), Sporty (Y/O), Gutsy (R/O), Feisty (R/O), Giggly (R), Sassy (R) , Stylish (B/R), Edgy (B/R)

Kohl Eye Pencil | A super-soft eye liner with great color pay-off defines, lines, colors and contours the eyes. It allows just enough playtime to achieve a smoky, smudgy look or a dramatically defined one.  Water-resistant, longwearing, easy to blend. ($18.50)

  • Blue Grotto, Purple Rain

Colorscope Eye Color | This longwearing, silky formula blends evenly for a subtly contoured look in new shades of shimmering bright azure and iridescent iris for stunning, jewel-like effects. ($17.50)

  • Plum Noir (B/R), Aegean (Y/O), Golden (Y/O), Iced Cider (Y/O), Frosting (R/O), Satin (R), Sunbaked (R), Platinum (R)

Colorscope Creamy Eye Color | A longwearing cream eye shadow that stays color-true all day long without creasing. This easy to blend formula in sparkling shades of gold and gunmetal can be customized as a soft sheen or layered with any Colorscope Eye Color as a base for multi-effects. ($18.00)

  • Lychee (Y/O), Smoking Gun (R)

Here To Stay 24-Hour Longwear Mascara | Lift and define lashes for up to 24 hours with this smudge-resistant, customizable formula. The ultra-comfortable formula is waterproof when worn alone or water-resistant over your favorite Prescriptives mascara – perfect for beating the summertime heat! ($19.50)

Colorscope Lipcolor | A moisturizing, shiny and luscious formula in shades of mocha, bronze and shimmering plum. ($17.50)

Majorcan Sand (Y/O), Chocolate Frost (Y/O), True Bronze (R/O), Berry Oodles (R)

Availability:  Beginning May 2008 at Prescriptives counters nationwide, exclusively at Holt Renfrew in Canada and www.prescriptives.com.

See product photos and learn how to get the URBAN HEAT looks…

Warm Look*

STEP 1: Skincare
Prep skin with Super Line Preventor Xtreme for easy makeup application.

STEP 2: Face
To even out skin tone, apply Traceless Skin Responsive Tint evenly over face. Dab Site Unseen Brightening Concealer SPF 15 under eyes and on lids and face as needed and pat to blend in. Use the Bronzer Brush to sweep the Sunsheen Bronzing Trio all over the face, concentrating on the nose, cheeks and forehead.

STEP 3: Eyes
Using your finger tip, apply Colorscope Creamy Eye Color in Lychee over the entire eye. Using the Soft Shadow Brush, sweep Colorscope Eye Shadow in Golden across the eyelid. Using the Eye Shadow Brush, apply Colorscope Eye Color in Aegean to the outer corner of the eyelid. Line the eyes across the top lid corner to corner with the Kohl Eye Pencil in Blue Grotto. Apply Here to Stay 24-Hour Longwear Mascara in Black to the top and bottom lashes. Use the Groomstick for Brows in a matching tone to fill in where needed.

STEP 4: Cheek
Using the Blush Brush, apply Colorscope Cheek Color in Amber onto the cheek bone sweeping up and back. Using the Cheek Brush, apply the Cheek Highlighter in Warm Light to the apple of the cheek.

STEP 5: Lips
Apply Colorscope Lip Color in Chocolate Frost lightly on lips. For a shiny pout, generously apply Colorscope Lip Gloss in Trendy over lipstick.

Cool Look

STEP 1: Skincare
Prep skin with Super Line Preventor Xtreme for easy makeup application.

STEP 2: Face
To even out skin tone, apply Traceless Skin Responsive Tint evenly over face. Dab Site Unseen Brightening Concealer SPF 15 under eyes and on lids and face as needed and pat to blend in. Use the Bronzer Brush to sweep the Sunsheen Bronzing Trio all over the face, concentrating on the nose, cheeks and forehead.

STEP 3: Eyes
Using the Soft Shadow Brush, sweep Colorscope Eye Shadow in Satin over the entire eye. Using the Soft Shadow Brush, sweep Colorscope Eye Shadow in Platinum across the eyelid up to and slightly over the crease. Using the Eye Shadow Brush, apply Colorscope Eye Shadow in Sunbaked to the outer corner the eyelid. Line the eyes across the top lid corner to corner with the Kohl Eye Pencil in Purple Rain. Apply Here to Stay 24-Hour Longwear Mascara in Black to the top and bottom lashes. Use the Groomstick for Brows in a matching tone to fill in where needed.

STEP 4: Cheek
Using the Blush Brush, apply Colorscope Cheek Color in Petal onto the cheek bone sweeping up and back. Using the Cheek Brush, apply the Cheek Highlighter in Cool Light to the apple of the cheek.

STEP 5: Lips
Apply Colorscope Lip Color in Berry Oodles lightly on lips. For a shiny pout, generously apply Colorscope Lip Gloss in Giggly over lipstick.

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10 thoughts on “Summer 2008 – Prescriptives Px Urban Heat Color Collection

  1. Urban Heat? Sounds a lot like Cool Heat that Mac is going to put out! Name stealers!! Ok, maybe not.

    But this looks cool. I’ve never bought Prescriptives before. They don’t look very… exciting?

    • Prescriptives actually has some innovative products out! They had these very nifty lip palettes (kind of) that came out a few months ago, and those were fun. Their packaging is sleek, though it looks like metal and it’s just plastic. I love their liquid eye liner, and their mascara holds up to anything!

  2. Jenny

    What does Y/O and R mean?

  3. claudia m.

    I have to agree, their line seems very…subdued. but I’m def. into the model’s look in that picture! plus mascara that holds up well? i’m all over it!