Summer 2008 – Lancome – The Daria Collection
This May, Lancôme is proud to launch Brazilian Earth Colors by Daria Werbowy. Created by Lancôme spokesmodel Daria Werbowy, these three products include a lipstick, lip gloss and eyeshadow quartet. A portion of the proceeds will benefit Centro Espacial Vik Muniz, a group that supports arts education programs for young adults in Rio de Janeiro.
The project came about after Daria visited one of the Centro Espacial programs as part of a trip to Brazil. She toured the facilities and was treated to a special performance by the young adults who study a variety of specialties there. Moved by what she saw, she approached the Lancôme team about creating products that could be sold to benefit Centro Espacial. The team enthusiastically agreed and Daria quickly visited the labs outside of Paris to learn about mixing makeup. The product development and research teams showed her how to blend colors and choose textures and ingredients. A fan of neutral shades, Daria decided upon beautiful nudes that call to mind some of the earth tones she saw in Brazil.
Brazilian Earth Colors by Daria Werbowy will launch this May around the world. In the United States, it will be available exclusively at Sephora, the Lancôme boutiques and www.lancome-usa.com.
The Daria Collection includes the following new products: Color Fever Lipstick in Beige Caracai, $26.00, Color Fever Gloss in Nude Prainha, $24.00, Color Design Eye Shadow Quad in Carnet de Velours, $45.00