Tuesday, December 30th, 2008

Stila for Spring ’09: Convertible Mascara

The innovative formula, with a duo of easy-to-use brushes, deilvers twenty-four hours of long, strong, gorgeous lashes. The thermo-sensitive polymer formula wraps each lash, encasing it in a thin tube of jet black pigment. COat the top lashes using the large tapered brush, and then defer to the narrow brush to target hard-to-reach inner lashes and define the lower ones with exact precision. The formula also strengthens the lashes with each wear. It is smudge-proof, sweat-proof, and water-resistant. To remove, simply splash warm water on the eyes and gently wipe your lashes clean. Priced at $22.00.

Availability: February 2009

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10 thoughts on “Stila Convertible Mascara for Spring 2009

  1. While I think this sounds like an awesome product, what is convertible about it?

  2. Rae

    Hmm… the “define” brush looks exactly the same as that of Maybelline Lash Discovery (HATED the product, especially the wand!) and the “lengthen” brush looks pretty mainstream as well.

    Stila better have a *fabulous* formula in those tubes!

  3. Lingping

    I like little brushes and water resistant formula that comes off with warm water, so this looks very interesting!

    • I like a good water-resistant formula, too. I found it slightly funny that it’s water-resistant, but warm water will remove it. I mean, it’s not *really* water-resistant, then, is it?

  4. charlene

    lol @ kayla…. this is actually the first time i’ve ever been even slightly enthused about something from Stila…interesting

  5. lizzii

    sounds like l’oreal’s beauty tubes…only more expensive.