Stila’s Rock the Vote Red Lip Color ($17.00) goes on sale today at www.stilacosmetics.com. 25% of proceeds from the first 500 sold will be donated to Rock the Vote in support of their efforts to mobilize young people to get involved in the political process. Stila will also feature a “Register to Vote” icon on their website. Even if you are not yet a registered voter, it is simple to get the process started with the click of a button. Stila says, “Going to the polls has never been so glamorous.”

Cute concept, what do you think?